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Medical Science Liaison Services Excellence: Generating Value for Diverse Customer GroupsDirect access to this research is not included with your membership level.

Biopharmaceutical and medical device companies find it increasingly challenging to deliver exceptional services to a diverse set of customers that ma... (ID PSM-279)
Companies Profiled: Advanced Biohealing, Allergan, Amylin, AstraZeneca, more ...

How Medical Affairs Can Deliver Value to Internal StakeholdersDirect access to this research is not included with your membership level.

The Medical Affairs function plays a strategic role in supporting a huge swath of internal customers: commercial, managed markets, regulatory, clini... (ID POP-303)
Companies Profiled: Abbott Vascular, Accera, Actelion, Ascensia, more ...

Benchmarking Advisory Board Management At Mid-Sized Pharmaceutical & Medical Device OrganizationsDirect access to this research is not included with your membership level.

Advisory boards at biopharmaceutical and medical device companies serve as a valuable asset that provide strategic inputs and guidance on various cli... (ID PSM-320)
Companies Profiled: Abbott, Uroplasty, Avanir, Duke University and Health System, more ...

Pharma Competitive Intelligence Landscape AssessmentDirect access to this research is not included with your membership level.

The biopharmaceutical industry has been witnessing drastic changes in recent years, prompting the need for a robust Competitive Intelligence function... (ID PSM-351)
Companies Profiled: 3M Pharmaceuticals, Abbott, Abbott Nutrition, Abbott Laboratories, more ...

Marketer Career Path Excellence: Best Practices for Training and Developing High-Impact Healthcare MarketersDirect access to this research is not included with your membership level.

The healthcare industry has witnessed drastic changes in recent years, causing major shifts in how biopharma companies position their treatments, app... (ID PSM-339)
Companies Profiled: Abbott, Abbvie, Alcon, Amgen, more ...

Disease Awareness Program Excellence: Structure, Activities & Resources Needed for Effective Pipeline SupportDirect access to this research is not included with your membership level.

In the global healthcare marketplace, it is critical for pharmaceutical companies to effectively communicate information to external stakeholders such as physicians, patients and payers... (ID PSM-328)
Companies Profiled: Abbvie, Adamas Pharmaceuticals, AstraZeneca, Biogen, more ...

Best Practices in Global Branding for New Products: Creating an Effective Global Brand for New Products and Ensuring Alignment across Geographies and AffiliatesDirect access to this research is not included with your membership level.

As the global biopharmaceutical marketplace continues to evolve rapidly, it is important for brand teams to develop an effective global branding program to drive product success... (ID PSM-331)
Companies Profiled: Alkermes, Allergopharma, Asklepion Pharmaceuticals, LLC, more ...

How Successful Companies Create and Develop a High-Value CI Function to Drive Better Business DecisionsDirect access to this research is not included with your membership level.

When done well, the Competitive Intelligence (CI) function helps companies make better decisions, anticipate threats, plan effectively in a rapidly changing market, and avoid corporate risk... (ID PSM-302)
Companies Profiled: Abbott Nutrition, Amgen, AstraZeneca, Ariad, more ...

Deploying the iPad or Android-Based Tablet to Sales and Managed Markets Teams: Benchmarking Training and Effectiveness (Updated 2014)Direct access to this research is not included with your membership level.

With increasing adoption rates of iPads amongst physicians and patients these devices have risen beyond just technology upgrades to become integral part of sales strategy and processes... (ID PSM-290)
Companies Profiled: Janssen, Insorb, Boehringer Ingelheim, Rimedio, more ...

Best Practices in Improving Medical Affairs Booth Impact at Critical Medical CongressesDirect access to this research is not included with your membership level.

Pharmaceutical companies spend a lot of money and resources on the medical booth exhibits that showcase their pipeline and products at key medical conferences or congresses... (ID POP-292)
Companies Profiled: Allergan, amag, Amgen, AstraZeneca, more ...