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Pharma Competitive Intelligence Landscape AssessmentDirect access to this research is not included with your membership level.

The biopharmaceutical industry has been witnessing drastic changes in recent years, prompting the need for a robust Competitive Intelligence function... (ID PSM-351)
Companies Profiled: 3M Pharmaceuticals, Abbott, Abbott Nutrition, Abbott Laboratories, more ...

Marketer Career Path Excellence: Best Practices for Training and Developing High-Impact Healthcare MarketersDirect access to this research is not included with your membership level.

The healthcare industry has witnessed drastic changes in recent years, causing major shifts in how biopharma companies position their treatments, app... (ID PSM-339)
Companies Profiled: Abbott, Abbvie, Alcon, Amgen, more ...

Disease Awareness Program Excellence: Structure, Activities & Resources Needed for Effective Pipeline SupportDirect access to this research is not included with your membership level.

In the global healthcare marketplace, it is critical for pharmaceutical companies to effectively communicate information to external stakeholders such as physicians, patients and payers... (ID PSM-328)
Companies Profiled: Abbvie, Adamas Pharmaceuticals, AstraZeneca, Biogen, more ...

Best Practices in Global Branding for New Products: Creating an Effective Global Brand for New Products and Ensuring Alignment across Geographies and AffiliatesDirect access to this research is not included with your membership level.

As the global biopharmaceutical marketplace continues to evolve rapidly, it is important for brand teams to develop an effective global branding program to drive product success... (ID PSM-331)
Companies Profiled: Alkermes, Allergopharma, Asklepion Pharmaceuticals, LLC, more ...

Deploying the iPad or Android-Based Tablet to Sales and Managed Markets Teams: Benchmarking Training and Effectiveness (Updated 2014)Direct access to this research is not included with your membership level.

With increasing adoption rates of iPads amongst physicians and patients these devices have risen beyond just technology upgrades to become integral part of sales strategy and processes... (ID PSM-290)
Companies Profiled: Janssen, Insorb, Boehringer Ingelheim, Rimedio, more ...

How Successful Companies Create and Develop a High-Value CI Function to Drive Better Business DecisionsDirect access to this research is not included with your membership level.

When done well, the Competitive Intelligence (CI) function helps companies make better decisions, anticipate threats, plan effectively in a rapidly changing market, and avoid corporate risk... (ID PSM-302)
Companies Profiled: Abbott Nutrition, Amgen, AstraZeneca, Ariad, more ...

Best Practices in Improving Medical Affairs Booth Impact at Critical Medical CongressesDirect access to this research is not included with your membership level.

Pharmaceutical companies spend a lot of money and resources on the medical booth exhibits that showcase their pipeline and products at key medical conferences or congresses... (ID POP-292)
Companies Profiled: Allergan, amag, Amgen, AstraZeneca, more ...

Best Practices in Establishing Medical Affairs Capabilities in Emerging Countries: Using Structure, Staffing, and Responsibilities to Create an Effective Medical Affairs Group in TMEADirect access to this research is not included with your membership level.

With pharmaceutical companies facing diverse markets around the world, it is challenging to create and maintain an effective Medical Affairs group in... (ID POP-289)
Companies Profiled: Abbvie, AstraZeneca, Celgene, Gilead Sciences, more ...

Medical Affairs' Role in Patient Engagement ActivitiesDirect access to this research is not included with your membership level.

The medical affairs function continues its evolution from a support-only function into an independent role, one that is critical to the success of pharmaceutical companies... (ID POP-280)
Companies Profiled: Abbvie, Actelion, Alkermes, AstraZeneca, more ...

Creating and Maintaining a Strategic KOL Management and Engagement SystemDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.

Key Opinion Leaders (KOLs) are recognized as one of the most effective avenues for building awareness in medical and scientific communities... (ID POP-253)
Companies Profiled: Abbott Nutrition, Marcyrl, Antibiotice, Abbvie, more ...