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Cymbalta Case Study: Using Market-Entry Delays to Develop Customer Insights that Help Grow a BlockbusterDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Cymbalta Case Study: Using Market Entry Delays to Develop Customer Insights that Help... (ID 5221)
Companies Profiled: Eli Lilly

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Effexor Case Study: Using an Efficacy Message to Drive a Brand to the Top of a Crowded MarketDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Effexor Case Study: Using an Efficacy Message to Drive a Brand to the Top of a Crowde... (ID 5220)
Companies Profiled: Wyeth

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Avastin Case Study: Using Speaker Programs To Inform PhysiciansDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Avastin Case Study: Using Speaker Programs to Inform Physicians" STUDY OVERVIEW App... (ID 5063)
Companies Profiled: Genentech, Roche

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Optimizing Resources in the Pharmaceutical Public Affairs DepartmentDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

To ensure organizational health and competitiveness, pharmaceutical companies must continually identify optimal resource levels for their operations... (ID 4990)
Companies Profiled: Abbott, Astellas Pharma, Boehringer Ingelheim, Cardinal Health, more ...

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Exubera Case Study: Misjudging the MarketDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: To download a complimentary excerpt of this study, please click here STUDY OVERVIEW This case study reviews the failed strategy and ta... (ID 5005)
Companies Profiled: Pfizer

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Requip Case Study: Lifecycle Management - Reinvigorating a Mature BrandDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5000)
Companies Profiled: GlaxoSmithKline

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Pharmaceutical Sales Force Effectiveness: Identifying Key Decision Makers and Interaction Tactics for the U.S. Hospital MarketplaceDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to sign-up for a complimentary excerpt of "Pharmaceutical Sales Force Effectiveness: Identifying Key Decision Makers and Interaction Tactics for the U... (ID 4908)
Companies Profiled: GlaxoSmithKline, Lundbeck, Abbott Johnson&Johnson, Covidien, more ...

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Optimizing New Product Design & Development Using Reference ArchitectureDirect access to this research is not included with your membership level.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to sign-up for a complimentary tour of "Optimizing New Product Design & Development Using Reference Architecture" STUDY OVE... (ID 4989)
Companies Profiled: ALSTOM, Nichols Aluminum, Emerson Electric, Shriram Pistons & Rings, more ...

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Onglyza Case Study: Lack of Differentiation Mutes a LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Onglyza Case Study: Lack of Differentiation Mutes a Launch" STUDY OVERVIEW Onglyza, a... (ID 5109)
Companies Profiled: Bristol-Myers Squibb, AstraZeneca

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Gardasil Case Study: Using Policy as a Springboard for Launch SuccessDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Gardasil Case Study: Using Policy as a Springboard For Launch Success" STUDY OVERVIE... (ID 5108)
Companies Profiled: Merck