Brand Management and Product Leadership > Public Relations

Public Relations Research

Professional & Trade Relations Excellence: Optimizing Group Structure & Operations 
Professional Trade Relations groups play a crucial role of influencing company’s reputation to professional, payer and patient groups... (ID PSM-263)
Companies Profiled: Abbott, Mid-Cap Pharmaceutical Co., Alcon, Mitsubishi Tanabe Pharma, more ...
Price: $5500.00   Free Excerpt Available

Pharmaceutical Speaker Programs: Building the Business 
Help sales reps develop strong, rewarding relationships through effective speaker program management... (ID SM-130)
Companies Profiled: Amgen, Sanofi-aventis, Eli Lilly, AstraZeneca, more ...
Price: $4219.00   Free Excerpt Available

Best Practices in Speaker Training and Development: Driving Pharmaceutical Brand Growth 
This report focuses primarily on speaker training and development, a crucial link of the entire speaker management process... (ID SM-158)
Companies Profiled: Allergan, Amgen, Bayer, Bristol-Myers Squibb, more ...
Price: $3163.00   Free Excerpt Available

Best Practices in Pharmaceutical Conventions Management 
Learn how top pharmaceutical companies transform their conventions departments from tactical implementors to strategic innovators... (ID SM-159)
Companies Profiled: 3M, Amgen, AstraZeneca, Bayer, more ...
Price: $1557.00   Free Excerpt Available

Best Practices in Managing Public Relations 
Manage staffing and budgets for your external affairs department, as well as assign proper roles and responsibilities... (ID SM-154)
Companies Profiled: AEP, Cogentrix, Mirant, NRG Energy, more ...
Price: $900.00   Free Excerpt Available


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