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Marketing Strategy Research

Marketing Services Excellence: Driving Costs Down & Effectiveness Up 
Marketing organizations today are under increasing pressure to deliver quality services to their internal clients while holding down costs... (ID PSM-289)
Companies Profiled: Agility, Alargan, Astellas, BASF, more ...
Price: $5750.00   Free Excerpt Available

Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs 
To overcome challenges in reaching all pharmaceutical customers today, savvy bio-pharmaceutical company leaders must embrace innovation in their marketing programs... (ID PSM-280)
Companies Profiled: EMD Serono, Molnlycke Healthcare, Boehringer Ingelheim, Glenmark, more ...
Price: $5000.00   Free Excerpt Available

Growing Your Medical Device Business in High-Potential Markets: Asia-Pacific & Latin America 
With an aging global population, increased health awareness, and growing income levels in many global emerging markets, the need and opportunity for high-quality medical device solutions has never been greater... (ID PSM-346)
Companies Profiled: B.Braun, Boston Scientific, Cochlear, Fine Science Tools, more ...
Price: $4900.00   Free Excerpt Available

Current and Future Trends in Physician E-Sampling: Managing for Superior Sales, Access, Service & Cost Benefits 
Many leading pharmaceutical companies recognize the need to explore different means and mechanisms to supply physicians and their patients with samples of prescription medications... (ID PSM-278)
Companies Profiled: abbott, GlaxoSmithKline, Genzyme, Ipsen, more ...
Price: $3670.00   Free Excerpt Available

Shaping an Impactful Global Marketing Organization in Measurement and Instrumentation Sector 
The measurement and instrumentation sector of health care is characterized by high complexity of products, rapid market growth and an ever-changing regulatory landscape... (ID PSM-345)
Companies Profiled: Agilent Technologies, Bruker, Merck, PerkinElmer, more ...
Price: $3000.00   Free Excerpt Available

REMS Excellence: Models & Trends in Supporting REMS Program Success 
Considering the stringent regulatory requirements in the health care industry, it is important for biopharmaceutical companies to develop innovative Risk evaluation and mitigation strategies (REMS) plans during the commercialization of certain products to ensure an acceptable risk-to-benefit ratio... (ID POP-270)
Companies Profiled: Abbvie, Oxon Epidemiology, Arthur F. Morelli and Associates, Baxter BioScience, more ...
Price: $3000.00   Free Excerpt Available

Performance Benchmark: Optimizing Staff Levels to Drive Growth in Medical Devices 
In a dynamic business environment where an organization’s growth goals shift rapidly, companies review and modify their marketing strategy, tactics, time and activities on a timely basis to match the product and business requirements... (ID PSM-244)
Companies Profiled: Abbott Laboratories, Becton Dickinson, Hospira, LifeScan, more ...
Price: $2700.00   Free Excerpt Available

Soliris: Translating Groundbreaking Science into a Successful Orphan Drug 
The only FDA approved treatment for life-threatening ultra-rare disorders - paroxysmal nocturnal hemoglobinuria (PNH) and atypical hemolytic uremic syndrome (aHUS), Soliris (eculizumab) - developed by Alexion Pharmaceuticals, gained substantial benefits from its orphan drug status, clinical effectiveness and first-to-market status... (ID PSM-342)
Companies Profiled: Alexion Pharmaceuticals, Epirus Biopharmaceuticals, Amgen
Price: $2500.00   Free Excerpt Available

Building Pharmaceutical Blockbusters in a Crowded Market 
Use this slide-format report to overtake existing products in a given market... (ID PSM-155)
Companies Profiled: AstraZeneca, Sanofi-aventis, Merck, Eli Lilly, more ...
Price: $2334.00   Free Excerpt Available

Using Institutional Patient Flow Maps to Optimize Psychiatric Treatment 
Create hospital-based initiatives that improve emergency care for psychiatric patients while potentially enhancing market share for psychiatric treatments... (ID SM-164)
Companies Profiled: Baylor University Medical Center, Detroit Receiving Hospital, Kona Community Hospital, Medical City Dallas Hospital, more ...
Price: $1892.00   Free Excerpt Available

Mapping Patient Flow to Better Manage Severe Hospital Infections and Sepsis 
Infections, and in particular the septic response to infections, are rising at an alarming rate in healthcare settings around the globe... (ID SM-165)
Companies Profiled: Amgen, AstraZeneca, Baxter Healthcare, Cooper Health System, more ...
Price: $1891.00   Free Excerpt Available

Best Practices in Pharmaceutical Conventions Management 
Learn how top pharmaceutical companies transform their conventions departments from tactical implementors to strategic innovators... (ID SM-159)
Companies Profiled: 3M, Amgen, AstraZeneca, Bayer, more ...
Price: $1557.00   Free Excerpt Available


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