Marketing Management > Marketing Teams: Structure, Staffing and Budgets

Marketing Teams: Structure, Staffing and Budgets Research

Marketer Career Path Excellence: Best Practices for Training and Developing High-Impact Healthcare Marketers 
The healthcare industry has witnessed drastic changes in recent years, causing major shifts in how biopharma companies position their treatments, approach market entry, and even who they have on staff to launch and promote products... (ID PSM-339)
Companies Profiled: Abbott, Abbvie, Alcon, Amgen, more ...
Price: $6500.00   Free Excerpt Available

Growing Your Medical Device Business in High-Potential Markets: Asia-Pacific & Latin America 
With an aging global population, increased health awareness, and growing income levels in many global emerging markets, the need and opportunity for high-quality medical device solutions has never been greater... (ID PSM-346)
Companies Profiled: B.Braun, Boston Scientific, Cochlear, Fine Science Tools, more ...
Price: $4900.00   Free Excerpt Available

Medical Device Marketing Excellence: Optimizing Group Structure and Operations 
Dynamic and competitive marketplaces make it essential for medical device companies to create an effective marketing strategy... (ID PSM-272)
Companies Profiled: Stryker, Edward Lifesciences, Medtronic, CareFusion, more ...
Price: $4500.00   Free Excerpt Available

Resource Benchmarks for Global Pharmaceutical Marketing Services 
Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success... (ID PSM-291)
Companies Profiled: Abdi Ibrahim Pharmaceuticals, Upsher-Smith, Novartis, Kerr Health, more ...
Price: $4400.00   Free Excerpt Available

Performance Benchmark: Optimizing Marketing Staff Levels to Drive Growth 
This benchmark research study assessed Marketing Staffing and Activity versus growth and margin rates across three segments - Branded Bio-pharma Rx Products, Medical Devices, and Generic Products... (ID PSM-232)
Companies Profiled: Abbott, Sanofi-aventis, Pharmacopeia, American Regent, more ...
Price: $3500.00   Free Excerpt Available

Shaping an Impactful Global Marketing Organization in Measurement and Instrumentation Sector 
The measurement and instrumentation sector of health care is characterized by high complexity of products, rapid market growth and an ever-changing regulatory landscape... (ID PSM-345)
Companies Profiled: Agilent Technologies, Bruker, Merck, PerkinElmer, more ...
Price: $3000.00   Free Excerpt Available


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