Marketing Management > Patient Advocacy

Patient Advocacy Research

Patient-Focused Marketing: Engagement Milestones Along the Patient Journey 
The healthcare industry is rapidly evolving... (ID PSM-306)
Companies Profiled: Abbott, UCB Pharma, Sanofi, Novo Nordisk Novartis, more ...
Price: $8300.00   Free Excerpt Available

Patient Support Excellence: Structure, Activities and Resource Levels to Ensure Patient-Centric Products and Services 
Patient support programs have risen in importance within the pharmaceutical industry as patients have taken an active role in health-care decisions and payers have placed more emphasis on health outcomes... (ID PSM-313)
Companies Profiled: AstraZeneca, Millenium, Roche Canada, UCB Pharma, more ...
Price: $7100.00   Free Excerpt Available

Disease Awareness Program Excellence: Structure, Activities & Resources Needed for Effective Pipeline Support 
In the global healthcare marketplace, it is critical for pharmaceutical companies to effectively communicate information to external stakeholders such as physicians, patients and payers... (ID PSM-328)
Companies Profiled: Abbvie, Adamas Pharmaceuticals, AstraZeneca, Biogen, more ...
Price: $6200.00   Free Excerpt Available

Patient Advocacy & Professional Organizations: Building Effective Relationships 
Study these winning practices to gain a deeper understanding of how leading companies interact with patient advocacy and professional organizations to create lasting relationships and partner for successful activities... (ID SM-156)
Companies Profiled: Abbott Laboratories, AstraZeneca, Bristol-Myers Squibb, Eli Lilly, more ...
Price: $4950.00   Free Excerpt Available

Innovations in Patient-Focused Initiatives: Case Studies in Reaching, Engaging and Supporting Patients 
With so much riding on the consumers’ acceptance of a product, it is only logical to have in place initiatives that focus on the unfulfilled needs of the consumer population when designing marketing strategies... (ID PSM-239)
Companies Profiled: Acorda Therapeutics, Sanofi-aventis, Amgen, Bayer, more ...
Price: $4575.00   Free Excerpt Available

Online Patient Support Excellence: Using Brand Website Services to Grow Loyal Customers 
Biopharmaceutical brand websites fulfill a pivotal role in educating patients about their medical conditions and preparing them for critical healthcare decisions... (ID PSM-258)
Companies Profiled: Abbott, Amgen, Centocor Ortho Biotech Inc., Eli Lilly, more ...
Price: $3929.00   Free Excerpt Available

Soliris: Translating Groundbreaking Science into a Successful Orphan Drug 
The only FDA approved treatment for life-threatening ultra-rare disorders - paroxysmal nocturnal hemoglobinuria (PNH) and atypical hemolytic uremic syndrome (aHUS), Soliris (eculizumab) - developed by Alexion Pharmaceuticals, gained substantial benefits from its orphan drug status, clinical effectiveness and first-to-market status... (ID PSM-342)
Companies Profiled: Alexion Pharmaceuticals, Epirus Biopharmaceuticals, Amgen
Price: $2500.00   Free Excerpt Available


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