Medical Affairs > Launch Optimization

Launch Optimization Research

Medical Affairs’ Role in Ensuring Excellence in Product Launch 
A successful product launch in today’s competitive and regulated marketplace is highly dependent on value-based and science-driven decision making... (ID POP-256)
Companies Profiled: Amgen, Insyght, Astellas, Incyte, more ...
Price: $5100.00   Free Excerpt Available

Medical Affairs Launch Excellence: Medical Affairs Role at Launch in Medical Device Companies 
As a conduit between medical device organizations and key decision makers, the Medical Affairs function plays an important role in key product launch activities, extending from the pre-launch phase to well beyond market entry... (ID POP-274)
Companies Profiled: Abbott, Arthur F. Morelli and Associates, Axon Pharma, BARD Medical, more ...
Price: $4000.00   Free Excerpt Available

Best Practices and the Role of Medical Affairs in Oncology Launch Excellence 
A rapidly changing marketplace, coupled with a restricted promotional environment have pushed the Medical Affairs (MA) function beyond its traditional support role into a more prominent oncology launch role that extends from the pre-launch phase to well beyond market entry... (ID POP-265)
Companies Profiled: Astellas, Bayer, Incyte, Insyght, more ...
Price: $4000.00   Free Excerpt Available


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