Product Launch Best Practices

Best Practices, LLC has conducted extensive research in the field of Product Launch. Browse through and sample our published Product Launch research in the topics below:

Thought Leader Relationships: Building the Business
Build and manage thought leader relationships to drive successful launches characterized by rapid sales uptake, high market share, and extended product life cycles. Expert physicians -- often called "opinion leaders" or "thought leaders" -- play critical roles in driving pharmaceutical sales. Getting thought leaders on board early in the sales process helps convince other doctors to prescribe new products and can make the difference between a successful launch and a major disappointment. In this study Best Practices, LLC has captured the techniques that top pharmaceutical companies use to build and manage thought leader relationships.


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