Product Launch > Influences on Market Entry

Influences on Market Entry Research

Success Factors and Failure Points in Biopharmaceutical Product Launches: An Updated Road Map for Strong Market Entry 
The last several years have been marked by dozens of pharmaceutical product launches; some products took off at launch while many others fell flat... (ID PSM-261)
Companies Profiled: Abbott Laboratories, Amgen, Actelion, AstraZeneca, more ...
Price: $8500.00   Free Excerpt Available

Disease Awareness Program Excellence: Structure, Activities & Resources Needed for Effective Pipeline Support 
In the global healthcare marketplace, it is critical for pharmaceutical companies to effectively communicate information to external stakeholders such as physicians, patients and payers... (ID PSM-328)
Companies Profiled: Abbvie, Adamas Pharmaceuticals, AstraZeneca, Biogen, more ...
Price: $6200.00   Free Excerpt Available


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