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Case Studies

Displaying 11 - 20 of 60 Total Results.

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Gardasil Case Study: Using Policy as a Springboard for Launch SuccessDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Gardasil Case Study: Using Policy as a Springboard For Launch Success" STUDY OVERVIE... (ID 5108)
Companies Profiled: Merck


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Effient Case Study: Stumbling When Taking On The Market LeaderDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Effient Case Study: Stumbling When Taking On The Market Leader" STUDY OVERVIEW The bl... (ID 5107)
Companies Profiled: Eli Lilly, Daiichi Sankyo


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Januvia Case Study: Building a Successful Launch Around KOL, Physician, Patient and Payer EducationDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Januvia Case Study: Building a Successful Launch Around KOL, Physician, Patient and P... (ID 5106)
Companies Profiled: Merck


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The Many Faces of HIV Advocacy: A Case Study of Advocacy Initiatives in the HIV/ AIDS Therapeutic AreaDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here to review a complimentary excerpt from "The Many Faces of HIV Advocacy: A Case Study of Advocacy Initiatives in the HIV/ AIDS... (ID 5074)
Companies Profiled: Gilead Sciences, Abbott, Merck, GlaxoSmithKline


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Vectibix Case Study: How Amgen Collaborated with the Colon Cancer Alliance to Ensure Market EducationDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

This case study reviews how Amgen interacted with a leading patient advocacy group to support Vectibix, a colorectal cancer treatment... (ID 5067)
Companies Profiled: Amgen


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Nexavar Case Study: Using Publications and Presentations to Inform Practitioners and PatientsDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here to review a complimentary excerpt from "Nexavar Case Study: Using Publications and Presentations to Inform Practitioners and ... (ID 5057)
Companies Profiled: Bayer, Onyx Pharmaceuticals


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Erbitux Case Study: Using Congresses to Educate the Oncology CommunityDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Erbitux Case Study: Using Congresses to Educate the Oncology Community" STUDY OVERVI... (ID 5060)
Companies Profiled: Bristol-Myers Squibb, Eli Lilly and Company, Merck Serono, ImClone Systems Inc.


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Avastin Case Study: Using Speaker Programs To Inform PhysiciansDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Avastin Case Study: Using Speaker Programs to Inform Physicians" STUDY OVERVIEW App... (ID 5063)
Companies Profiled: Genentech, Roche


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Onglyza Case Study: Navigating New Safety Concerns To Win Market Approval In DiabetesDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here to review a complimentary excerpt from "Onglyza Case Study: Navigating New Safety Concerns to Win Market Approval in Diabetes... (ID 5068)
Companies Profiled: AstraZeneca, Bristol-Myers Squibb


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Januvia Case Study: Building A Blockbuster Product Franchise That Supports Brand LeadershipDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Januvia Case Study: A Blockbuster Product Franchise that Supports Brand Leadership" ... (ID 5054)
Companies Profiled: Merck