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Case Studies

Displaying 11 - 20 of 62 Total Results.

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Cymbalta Case Study: Using Market-Entry Delays to Develop Customer Insights that Help Grow a BlockbusterDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Cymbalta Case Study: Using Market Entry Delays to Develop Customer Insights that Help... (ID 5221)
Companies Profiled: Eli Lilly

$3120.00

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Onglyza Case Study: Lack of Differentiation Mutes a LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Onglyza Case Study: Lack of Differentiation Mutes a Launch" STUDY OVERVIEW Onglyza, a... (ID 5109)
Companies Profiled: Bristol-Myers Squibb, AstraZeneca

$2760.00

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Gardasil Case Study: Using Policy as a Springboard for Launch SuccessDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Gardasil Case Study: Using Policy as a Springboard For Launch Success" STUDY OVERVIE... (ID 5108)
Companies Profiled: Merck

$3381.00

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Effient Case Study: Stumbling When Taking On The Market LeaderDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Effient Case Study: Stumbling When Taking On The Market Leader" STUDY OVERVIEW The bl... (ID 5107)
Companies Profiled: Eli Lilly, Daiichi Sankyo

$4500.00

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Januvia Case Study: Building a Successful Launch Around KOL, Physician, Patient and Payer EducationDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Januvia Case Study: Building a Successful Launch Around KOL, Physician, Patient and P... (ID 5106)
Companies Profiled: Merck

$4500.00

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The Many Faces of HIV Advocacy: A Case Study of Advocacy Initiatives in the HIV/ AIDS Therapeutic AreaDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here to review a complimentary excerpt from "The Many Faces of HIV Advocacy: A Case Study of Advocacy Initiatives in the HIV/ AIDS... (ID 5074)
Companies Profiled: Gilead Sciences, Abbott, Merck, GlaxoSmithKline

$695.00

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Vectibix Case Study: How Amgen Collaborated with the Colon Cancer Alliance to Ensure Market EducationDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

This case study reviews how Amgen interacted with a leading patient advocacy group to support Vectibix, a colorectal cancer treatment... (ID 5067)
Companies Profiled: Amgen

$1000.00

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Nexavar Case Study: Using Publications and Presentations to Inform Practitioners and PatientsDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here to review a complimentary excerpt from "Nexavar Case Study: Using Publications and Presentations to Inform Practitioners and ... (ID 5057)
Companies Profiled: Bayer, Onyx Pharmaceuticals

$1900.00

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Erbitux Case Study: Using Congresses to Educate the Oncology CommunityDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Erbitux Case Study: Using Congresses to Educate the Oncology Community" STUDY OVERVI... (ID 5060)
Companies Profiled: Bristol-Myers Squibb, Eli Lilly and Company, Merck Serono, ImClone Systems Inc.

$1500.00

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Avastin Case Study: Using Speaker Programs To Inform PhysiciansDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Avastin Case Study: Using Speaker Programs to Inform Physicians" STUDY OVERVIEW App... (ID 5063)
Companies Profiled: Genentech, Roche

$2100.00

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