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Case Studies

Displaying 21 - 30 of 62 Total Results.

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Onglyza Case Study: Navigating New Safety Concerns To Win Market Approval In DiabetesDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here to review a complimentary excerpt from "Onglyza Case Study: Navigating New Safety Concerns to Win Market Approval in Diabetes... (ID 5068)
Companies Profiled: AstraZeneca, Bristol-Myers Squibb


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Januvia Case Study: Building A Blockbuster Product Franchise That Supports Brand LeadershipDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Januvia Case Study: A Blockbuster Product Franchise that Supports Brand Leadership" ... (ID 5054)
Companies Profiled: Merck


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Slentrol Case Study: Using Integrated PR Tactics to Support a Product LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5014)
Companies Profiled: Pfizer Animal Health


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Nexium Case Study: Using PR To Reach Diverse Patient Populations and Build Bridges Between Product GenerationsDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here for a complimentary excerpt of Nexium Case Study: Using PR To Reach Diverse Patient Populations and Build Bridges Between Pr... (ID 5012)
Companies Profiled: AstraZeneca


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Using Disease Management Systems to Thwart Generic Competitors: A Case StudyDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Companies seeking to develop strategies and tactics that enhance the post-patent success of products can learn from products that maintained market share in the face of generic competition... (ID 4246)
Companies Profiled: Novartis

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Byetta Case Study: Using Medical Education as a Springboard for Product LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.

Non-members: To download a complimentary excerpt of this study, please click here... (ID 5007)
Companies Profiled: Amylin, Eli Lilly


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Rituxan Case Study: Pre-Launch Communications to Change the Dominant Treatment ParadigmDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics and a detailed Process Map.This document contains Graphics and a detailed Process Map.

Non-members: To download a complimentary excerpt of this study, please click here STUDY OVERVIEW This case study reviews the strategy and tactics u... (ID 5006)
Companies Profiled: Genentech


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Exubera Case Study: Misjudging the MarketDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: To download a complimentary excerpt of this study, please click here STUDY OVERVIEW This case study reviews the failed strategy and ta... (ID 5005)
Companies Profiled: Pfizer


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Flomax Case Study:Evolving Disease State Awareness to Succeed with New Method of ActionDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.

Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5004)
Companies Profiled: Boehringer Ingelheim


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Cymbalta Case Study: Successfully Entering a Crowded Market with a New Mechanism of ActionDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here for a complimentary excerpt of Cymbalta Case Study: Successfully Entering a Crowded Market with a New Mechanism of Action... (ID 5002)
Companies Profiled: Eli Lilly and Company