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Case Studies

Displaying 21 - 30 of 60 Total Results.

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Slentrol Case Study: Using Integrated PR Tactics to Support a Product LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5014)
Companies Profiled: Pfizer Animal Health


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Nexium Case Study: Using PR To Reach Diverse Patient Populations and Build Bridges Between Product GenerationsDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here for a complimentary excerpt of Nexium Case Study: Using PR To Reach Diverse Patient Populations and Build Bridges Between Pr... (ID 5012)
Companies Profiled: AstraZeneca


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Using Disease Management Systems to Thwart Generic Competitors: A Case StudyDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Companies seeking to develop strategies and tactics that enhance the post-patent success of products can learn from products that maintained market share in the face of generic competition... (ID 4246)
Companies Profiled: Novartis

$574.95


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Byetta Case Study: Using Medical Education as a Springboard for Product LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.

Non-members: To download a complimentary excerpt of this study, please click here... (ID 5007)
Companies Profiled: Amylin, Eli Lilly


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Rituxan Case Study: Pre-Launch Communications to Change the Dominant Treatment ParadigmDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics and a detailed Process Map.This document contains Graphics and a detailed Process Map.

Non-members: To download a complimentary excerpt of this study, please click here STUDY OVERVIEW This case study reviews the strategy and tactics u... (ID 5006)
Companies Profiled: Genentech


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Exubera Case Study: Misjudging the MarketDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: To download a complimentary excerpt of this study, please click here STUDY OVERVIEW This case study reviews the failed strategy and ta... (ID 5005)
Companies Profiled: Pfizer


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Flomax Case Study:Evolving Disease State Awareness to Succeed with New Method of ActionDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.

Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5004)
Companies Profiled: Boehringer Ingelheim


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Cymbalta Case Study: Successfully Entering a Crowded Market with a New Mechanism of ActionDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here for a complimentary excerpt of Cymbalta Case Study: Successfully Entering a Crowded Market with a New Mechanism of Action... (ID 5002)
Companies Profiled: Eli Lilly and Company


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Requip Case Study: Lifecycle Management - Reinvigorating a Mature BrandDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5000)
Companies Profiled: GlaxoSmithKline


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Multi-Year Compendium of Information Technology Company Case Studies (2005 to 2007): Meeting ProceedingsDirect access to this research is not included with your membership level.This document contains Graphics.

OVERVIEW Information Technology companies share space in one of the business world’s most competitive industry sectors... (ID 4966)
Companies Profiled: Intuit, Hewlett-Packard, Teradata, Fujitsu, more ...

$1149.00