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Case Studies

Displaying 1 - 60 of 60 Total Results.

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Skyrizi Case Study: How Compressing Cycle Time from Launch to DTC Helps Support Sales Uptake of a Rising New Blockbuster ProductDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from “Skyrizi Case Study: How Compressing Cycle Time from Launch to DTC Helps Support Sales... (ID 5629)
Companies Profiled: AbbVie


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Skyrizi Case Study: Developing Early Comparative Effectiveness and Outcomes Studies to Lift Launch Uptake Curve & Accelerate Planned Obsolescence of AbbVie’s Own BlockbusterDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from “Skyrizi Case Study: Developing Early Comparative Effectiveness and Outcomes Studies t... (ID 5625)
Companies Profiled: AbbVie


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COVID-19 Challenges for Product Launch Timelines and Activities (including launch case studies on Nexletol, Trodelvy, Vumerity, and Zeposia)Direct access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from “COVID-19 Challenges for Product Launch Timelines and Activities (including case studi... (ID 5633)
Companies Profiled: AMAG Pharmaceuticals, Almirall, Alkermes, Amicus Therapeutics, more ...


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Growing Your Medical Device Business in Asia-Pacific & Latin America: Success Factors & Case Studies of Individual MarketsDirect access to this research is not included with your membership level.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from “Growing Your Medical Device Business in Asia-Pacific & Latin America: Success Factors... (ID 5504)
Companies Profiled: B.Braun, Boston Scientific, Cochlear, Fine Science Tools, more ...


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Tecfidera Case Study: Using Safety as a Springboard for Blockbuster StatusDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Tecfidera Case Study: Using Safety as a Springboard for Blockbuster Status" STUDY OVE... (ID 5360)
Companies Profiled: Biogen, Sanofi, Novartis


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Incivek Case Study: A Well Planned and Executed Launch Makes the Most of a Small Window of OpportunityDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Incivek Case Study: A Well Planned and Executed Launch Makes the Most of a Small Wind... (ID 5346)
Companies Profiled: Merck, Gilead Sciences, Vertex Pharmaceuticals


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Effexor Case Study: Using an Efficacy Message to Drive a Brand to the Top of a Crowded MarketDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Effexor Case Study: Using an Efficacy Message to Drive a Brand to the Top of a Crowde... (ID 5220)
Companies Profiled: Wyeth


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Diovan Case Study: Long-Term Brand Building in The Competitive Antihypertensive MarketDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Diovan Case Study: Long-Term Brand Building in the Competitive Antihypertensive Marke... (ID 5222)
Companies Profiled: Novartis


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Cymbalta Case Study: Using Market-Entry Delays to Develop Customer Insights that Help Grow a BlockbusterDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Cymbalta Case Study: Using Market Entry Delays to Develop Customer Insights that Help... (ID 5221)
Companies Profiled: Eli Lilly


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Onglyza Case Study: Lack of Differentiation Mutes a LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Onglyza Case Study: Lack of Differentiation Mutes a Launch" STUDY OVERVIEW Onglyza, a... (ID 5109)
Companies Profiled: Bristol-Myers Squibb, AstraZeneca


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Gardasil Case Study: Using Policy as a Springboard for Launch SuccessDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Gardasil Case Study: Using Policy as a Springboard For Launch Success" STUDY OVERVIE... (ID 5108)
Companies Profiled: Merck


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Effient Case Study: Stumbling When Taking On The Market LeaderDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Effient Case Study: Stumbling When Taking On The Market Leader" STUDY OVERVIEW The bl... (ID 5107)
Companies Profiled: Eli Lilly, Daiichi Sankyo


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Januvia Case Study: Building a Successful Launch Around KOL, Physician, Patient and Payer EducationDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Januvia Case Study: Building a Successful Launch Around KOL, Physician, Patient and P... (ID 5106)
Companies Profiled: Merck


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The Many Faces of HIV Advocacy: A Case Study of Advocacy Initiatives in the HIV/ AIDS Therapeutic AreaDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here to review a complimentary excerpt from "The Many Faces of HIV Advocacy: A Case Study of Advocacy Initiatives in the HIV/ AIDS... (ID 5074)
Companies Profiled: Gilead Sciences, Abbott, Merck, GlaxoSmithKline


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Vectibix Case Study: How Amgen Collaborated with the Colon Cancer Alliance to Ensure Market EducationDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

This case study reviews how Amgen interacted with a leading patient advocacy group to support Vectibix, a colorectal cancer treatment... (ID 5067)
Companies Profiled: Amgen


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Nexavar Case Study: Using Publications and Presentations to Inform Practitioners and PatientsDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here to review a complimentary excerpt from "Nexavar Case Study: Using Publications and Presentations to Inform Practitioners and ... (ID 5057)
Companies Profiled: Bayer, Onyx Pharmaceuticals


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Erbitux Case Study: Using Congresses to Educate the Oncology CommunityDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Erbitux Case Study: Using Congresses to Educate the Oncology Community" STUDY OVERVI... (ID 5060)
Companies Profiled: Bristol-Myers Squibb, Eli Lilly and Company, Merck Serono, ImClone Systems Inc.


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Avastin Case Study: Using Speaker Programs To Inform PhysiciansDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Avastin Case Study: Using Speaker Programs to Inform Physicians" STUDY OVERVIEW App... (ID 5063)
Companies Profiled: Genentech, Roche


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Onglyza Case Study: Navigating New Safety Concerns To Win Market Approval In DiabetesDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here to review a complimentary excerpt from "Onglyza Case Study: Navigating New Safety Concerns to Win Market Approval in Diabetes... (ID 5068)
Companies Profiled: AstraZeneca, Bristol-Myers Squibb


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Januvia Case Study: Building A Blockbuster Product Franchise That Supports Brand LeadershipDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Januvia Case Study: A Blockbuster Product Franchise that Supports Brand Leadership" ... (ID 5054)
Companies Profiled: Merck


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Slentrol Case Study: Using Integrated PR Tactics to Support a Product LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5014)
Companies Profiled: Pfizer Animal Health


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Nexium Case Study: Using PR To Reach Diverse Patient Populations and Build Bridges Between Product GenerationsDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: Click here for a complimentary excerpt of Nexium Case Study: Using PR To Reach Diverse Patient Populations and Build Bridges Between Pr... (ID 5012)
Companies Profiled: AstraZeneca


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Using Disease Management Systems to Thwart Generic Competitors: A Case StudyDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Companies seeking to develop strategies and tactics that enhance the post-patent success of products can learn from products that maintained market share in the face of generic competition... (ID 4246)
Companies Profiled: Novartis

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Byetta Case Study: Using Medical Education as a Springboard for Product LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.

Non-members: To download a complimentary excerpt of this study, please click here... (ID 5007)
Companies Profiled: Amylin, Eli Lilly


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Rituxan Case Study: Pre-Launch Communications to Change the Dominant Treatment ParadigmDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics and a detailed Process Map.This document contains Graphics and a detailed Process Map.

Non-members: To download a complimentary excerpt of this study, please click here STUDY OVERVIEW This case study reviews the strategy and tactics u... (ID 5006)
Companies Profiled: Genentech


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Exubera Case Study: Misjudging the MarketDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-members: To download a complimentary excerpt of this study, please click here STUDY OVERVIEW This case study reviews the failed strategy and ta... (ID 5005)
Companies Profiled: Pfizer


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Flomax Case Study:Evolving Disease State Awareness to Succeed with New Method of ActionDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.This document contains Metrics, Graphics and a detailed Process Map.

Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5004)
Companies Profiled: Boehringer Ingelheim


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Cymbalta Case Study: Successfully Entering a Crowded Market with a New Mechanism of ActionDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here for a complimentary excerpt of Cymbalta Case Study: Successfully Entering a Crowded Market with a New Mechanism of Action... (ID 5002)
Companies Profiled: Eli Lilly and Company


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Requip Case Study: Lifecycle Management - Reinvigorating a Mature BrandDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5000)
Companies Profiled: GlaxoSmithKline


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Multi-Year Compendium of Information Technology Company Case Studies (2005 to 2007): Meeting ProceedingsDirect access to this research is not included with your membership level.This document contains Graphics.

OVERVIEW Information Technology companies share space in one of the business world’s most competitive industry sectors... (ID 4966)
Companies Profiled: Intuit, Hewlett-Packard, Teradata, Fujitsu, more ...

$1149.00