Developing Managed Care Pull-Through Program Excellence
Join us for a Webinar on:
Friday, July 22, 2011
A continuously evolving pull-through program is a necessity to drive market share after a formulary use. “Success depends on having the right model, the right people and the right plan in place to be able to execute at the right time,” said one interviewed pharma sales director.
What is a successful pull-through program and how to create it? Discover what 33 industry veterans at 24 leading pharmaceutical, biotech and medical device companies had to say about developing and sustaining effective pull-through strategies and tactics.
Speaker: Cameron Tew
Executive Director Marketing, Publishing and Research
Cameron brings extensive experience in research, analysis, management and project leadership to Best Practices. He has led a variety of pharmaceutical and biotech projects, with a particular focus on the areas of thought leadership, market research and global product launch.
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