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NOVEMBER 2016 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. Three of the documents are from our new study on pharmaceutical new product planning. These three studies explore key elements associated with this function's role in guiding new products through the development process, and topics include resources, activity timing and brand strategy. The other document is from a new study on the digital marketing function and topics include launch activities and talent development.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

Download: Pharmaceutical New Product Planning Excellence: Resources and Showing Value (5435)
Best Practices, LLC undertook this benchmarking study to investigate how leading companies are resourcing their NPP programs, both in terms of budget and FTEs. The study also looks at what are the most valuable activities that NPP teams perform.
Download: Pharmaceutical New Product Planning Excellence: Market Research and Timing of Activities (5436)
The pharmaceutical New Product Planning function conducts activities that create a picture for how a new product will perform in the marketplace if it is approved by the FDA. This benchmarking study provides NPP leaders with pharma industry benchmarks on when organizations conduct key market research activities for new products.
Download: Pharmaceutical New Product Planning Excellence: Medical Affairs, Brand Strategy and Timing of Activities (5437)
Best Practices, LLC undertook this benchmarking study to determine which medical affairs and brand activities should be conducted and when for the NPP group. The study identifies the timing of key medical affairs and brand strategy NPP activities in launch & pre-launch.
Download: Growing Biopharma Digital Marketing Impact: Digitizing Launch & Developing Talent (5438)
Digital Marketing has transformed the speed with which patients, physicians, payers and other customer groups can be engaged during a new product launch. Best Practices, LLC undertook this study to provide insights into how savvy biopharma digital marketers are enhancing the medical and commercial potential of new products, through both pre-launch and launch support activities.

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