Market Entry & Product Launch

Contacts

Chris Bogan
CEO and President
cbogan@best-in-class.com
Tel:919-767-9228

Gary Shaw
Vice President
gshaw@best-in-class.com
Tel:919-767-9226
    Cameron Tew
    Executive Director
    ctew@best-in-class.com
    Tel:919-767-9246
      Some companies we have worked with:
      We offer services in:

      Product Commercialization
      • New product planning
      • Launch Excellence
      • Life-Cycle Management

      Portfolio Management
      • Therapeutic Area Strategy
      • Portfolio Strategy

      Growth Potential Management
      • Marketing Excellence
      • Organizational Development
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      Market Entry and Product Launch Services
      Best Practices, LLC provides a broad range of best practices benchmarking, consulting and research services to inform, guide, and support new product launch teams at pharmaceutical and bio-pharmaceutical companies across the globe.

      Harness Best Practices Insights to Avoid Market Entry Failure

      Best Practices, LLC to provide critical services and industry insights to to support successful new product entry into the increasingly competitive marketplace.

      Key Services Include:
        • Market entry preparation
        • Evaluation of individual launch plan components against industry benchmarks
        • Launch plan stress tests
        • Launch budget and staffing resource assessments
        • Analysis of thought leader and publishing plans
        • Sales and Marketing plan assessments
        • Product Analogs illustrating success factors and key pitfalls
        • Troubleshooting new product plans against market entry failure points
        • Commercialization Best Practices and Blueprints
        • Access to Best Practices, LLC benchmarks, insights and field research studies through our Best Practices Database research service for marketing, brand and new product leaders


      Request Executive Briefing and Insights Demonstration

      Best Practices, LLC counts 48 of the top 50 global bio-pharmaceutical companies among its clients. Examples of recent market-entry initiatives include:

      Market Entry Issue
      Therapeutic Area
      Consulting Solution & Outcome
      · Launching New Method-of-Action Drug
      · Launching New Product Through A Co-promotion
      Diabetes
      Best Practice analysis, Market-entry Analogs, co-promotion education & coaching, launch team advisory services, thought leader engagement plan review and development, positioning analysis, publication strategies reviews, launch leader database research services.
      Outcome: Products exceeded $1 billion blockbuster status.
      · Launching New Method-of-Action Drug
      Oncology
      New product launch plan stress test; launch team advisory services, database research services.
      Outcome: Product exceeded $1 billion blockbuster status.
      · Launching a Blockbuster-Potential Drug in a Crowded
      Market
      Cardiovascular
      Best Practice benchmark reviews, new product launch plan review & refinement, launch team advisory services, global education & communication services, Best Practice Database research services
      Outcome: Products exceeded $1 billion blockbuster status.
      · Launching a First-in-Class Medicine
      Anti-Infective
      New product plan review, stress test & refinement, Best Practice analysis, launch team advisory services, launch leader database research services
      Outcome: Product established first-in-class treatment niche in hospital market.
      · Launching a Differentiated Product in a New
      Marketplace
      Respiratory
      Best Practice benchmark assessment, new product plan stress plan, budget analysis, board of directors’ presentation, internal launch capabilities assessment & improvement plan.
      Outcome: Product exceeded $1 billion blockbuster status
      · Re-launching Brand after Failed First Launch


      · Launching a Second-Generation Blockbuster
      CNS (Central Nervous System)

      • Neuroscience
      • Depression
      • Schizophrenia
      • ADHD
      Market analogs analysis, market entry failure analysis, Best Practice benchmark reviews, new product plan review & refinement, launch leader executive briefings, new product launch plan review & refinement, launch team advisory services, Best Practice Database research service.
      Outcome: Products exceeded $1 billion blockbuster status or re-launched into a market niche.
      · Launching a First-in-Class Product


      · Launching a Second-Generation Product against An
      Entrenched Blockbuster
      Male & Female Sexual Dysfunction
      Best practice analysis, Market-entry analogs, co-promotion education & coaching, launch team advisory services, budget benchmarking analysis, positioning analysis, thought leader engagement plan review & development, publication strategies reviews, launch leader database research services.
      Outcome: Products exceeded $1 billion blockbuster status.


      Testimonials

      "Knowledge alone isn't power; rather the actions that are taken with that knowledge constitute real power. This is where
      Best Practices, LLC truly excels. You deliver high quality research -- rich with insights and analysis -- through your team
      of experts
      . "

      "Best Practices is a leader in this field, and I value what you do."

      "The Best Practices team really helped me pioneer this market. The benchmarking research you performed for me delivered
      detailed, actionable insights. Your work was stellar!
      "

      How We Can Help

      Schedule a personal teleconference meeting to discuss how our consulting services, Best Practices Database, and broad therapeutic expertise can help you avoid market entry failures - and ensure a successful new product launch.


       
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