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February 2014 Research Alert

The recent draft release of social media guidelines by the FDA is a visible indication of how healthcare and pharmaceutical industries will set their perimeters in social channels. This month the Best Practice Database thus provides insight into innovative digital engagement channels and media that are making progress in pharmaceutical and healthcare industry.

Download: Pharma Social Media Listening: Monitoring Activities & Using Vendors (ID 5290)
The study delivers crucial benchmarks and qualitative insights from industry-leading companies on key listening activities, website monitoring, data types gathered, vendor utilization and program evaluation approaches.
Download: The iPad and MSLs: Security, Compliance and Measuring Effectiveness (ID 5293)
Best Practices, LLC conducted this study to provide insights around the use of iPads by MSLs and issues around compliance, security, and measuring effectiveness.
Download: Assessing Gamification Technologies and Approaches for the Pharma Sector (ID 5294)
The research identifies what approaches are most effective for understanding payer contracting research activities & timing as well as formulary research activities & timing to gauge payer perspectives.
Download: The iPad and MSLs: Training, Content Delivery and CRM Integration (ID 5292)
About 50% of respondents faced barriers related to content development and availability after roll-out to MSLs.
Download: Pharma Social Media Listening: Adverse Event Reporting and Program Approval Process (ID 5291)
Fifteen Digital & Social Marketing and Market Research leaders at 13 large global healthcare organizations participated in this study via deep-dive interviews.

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