Developing Managed Care Pull-Through Program Excellence
Join us for a Webinar on Friday, March 11, 2011
A continuously evolving pull-through program is a necessity to drive market share after a formulary use. “Success depends on having the right model, the right people and the right plan in place to be able to execute at the right time,” said one interviewed pharma sales director.
What is a successful pull-through program and how to create it? Discover what 33 industry veterans at 24 leading pharmaceutical, biotech and medical device companies had to say about developing and sustaining effective pull-through strategies and tactics.
Speaker: Martha Haswell
Martha Haswell ,
Senior Research Associate
Martha Haswell leads quantitative and qualitative research projects for Best Practices, LLC clients seeking to improve business operations through benchmarking. With 16 years of research experience, including six in the pharmaceutical sector, Martha has successfully managed studies that helped clients build or improve structures and programs within sales, marketing, information services, shared services, and market research organizations. Martha holds a bachelor’s degree in journalism and a master’s degree in information science, both from the University of North Carolina at Chapel.
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