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FEBRUARY 2016 Research Alert

This month we added five new studies to the Best Practice Database, the research repository for Best Practices, LLC. Two of the new documents are from a new launch spend study containing activity and staffing investment benchmarks for launch year and each of the three years leading up to launch. Two of the other new studies deal with the timely topic of digital marketing and provide benchmarks on measuring performance, both by the activities themselves and as a marketing group. The last study delivers benchmarks for medical device staffing and spend within research and development.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.
Download: Resourcing a Successful Product Launch: Activity Investments (ID 5397)
Best Practices, LLC's research examines the cost of key launch activities for launch year and the three years preceding launch, particularly, the study benchmarks the average cost for 12 key marketing, education and market access activities for a new pharmaceutical product launch, by launch year and product type.
Download: Resourcing a Successful Product Launch: Staffing Allocations (ID 5398)
This benchmarking research probes current staffing allocations across the key activities required for a successful drug launch. The study also assesses the investment ratios by FTEs and outlines the success factors for launching a new pharmaceutical product.
Download: Finding & Showcasing Digital Impact: Measuring Return on Investment (ID 5399)
This research identifies digital activities and the tactics that drive the greatest ROI and are best for measuring return on investment. It also provides benchmarks for when in the product lifecycle organizations begin digital marketing activities and when in the product lifecycle marketing leaders see the highest impact or return.
Download: Finding & Showcasing Digital Impact: Performance Measurement and Assessing Digital Competitiveness (ID 5400)
This Best Practices, LLC research identifies proven strategies and tactics used by high-performing organizations to effectively engage key customer groups through Digital and Multi-Channel marketing. It also distills ways to measure the impact of multichannel marketing and assess competitive advantages and vulnerabilities.
Download: Medical Device Research and Development Staffing and Spend (ID 5401)
Best Practices, LLC conducted an important new benchmarking study for R&D leaders seeking reliable industry metrics on current staffing and spend levels for R&D in the medical device sector. Medical device leaders will be able to use the research results to see how their R&D staffing and spend levels compare with industry averages.

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