Four Benchmarks of Success in OTC Medical Affairs' Changing Landscape
Join us for a Webinar on:
Tuesday, September 18, 2012
11:00 AM - 11:45 AM EDT
Based on recent research by Best Practices, LLC, this webcast will highlight critical benchmarks and exclusive insights detailing how OTC Medical Affairs organizations are responding quickly and adapting successfully to the changing OTC landscape.
Expect to learn:
- Understanding the changing landscape of OTC and the impact of Medical Affairs
- Winning thought leader support in established OTC markets
- Managing relationships with key stakeholders throughout a product rollout
- Interacting with pharmacists through scientific messaging and useful education collateral
- Communicating to the customer at point-of-care to create demand and drive sales
Melvin Hines, Jr.
Research and Legal Consultant
Melvin Hines is a Research Consultant and heads the legal team at Best Practices, LLC. Melvin has worked on various projects for several major players in the pharmaceutical industry, including GlaxoSmithKline, Merck, Novartis, and Novo Nordisk. Melvin also provides strategic legal insight for a variety of internal operations.
Prior to joining Best Practices, Melvin worked as a consultant for many non-profit organizations around the world. He also serves as an adjunct professor at North Carolina Central University's School of Law in Durham, North Carolina. Melvin holds a Juris Doctor and an MBA from Duke University, and a B.B.A. in Economics from the University of Georgia.
Executive Director of Research
Cameron Tew joined Best Practices, LLC, in early 2004, bringing a wealth of experience in research, analysis, field interviews and management/project leadership from 14 years in the media industry. Cameron is responsible for developing and maintaining advisory services for Best Practices. In this role, he works directly with clients on existing initiatives and also contributes to the development of new services to help biopharmaceutical and medical device companies improve their commercial operations.
Cameron has delivered industry presentations on a breadth of topics including new product planning, product launch, competitive intelligence, Medical Affairs, Medical Science Liaisons, sales communication and talent management. He has been published and quoted in various industry and technology publications including Med Ad News, Pharma Voice, Pharma Focus, First Word Reports, Product Management Today, Pharmaceutical Technology and Innovations in Pharma Technology.
After registering you will receive a confirmation email containing information about joining the Webinar.
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