This month we added five new studies to the Best Practice Database, the research repository for Best Practices, LLC. Two of the new documents are from a new launch spend study containing investment benchmarks for launch year and each of the three years leading up to launch. Another two new studies deal with the timely topic of digital marketing and provide benchmarks on structure, funding, staffing and speed of service delivery. The last study is a review and collation of previous studies that were focused on the issue of market research structures.
The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.