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NOVEMBER 2014 Research Alert |
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This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. Two of the new studies present timely insights and benchmarks on the pharmaceutical sector's utilization of Digital Marketing. The remaining two studies deliver benchmarks and insights on critical issues associated with the Medical Affairs function. Topics addressed in the Digital Marketing studies include investment, ROI and performance measurement. Meanwhile, the Medical Affairs research examines global coordination, compliance and demonstrating the value of the function.
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| Download: Digital Marketing Excellence: Investment and Return on Investment Benchmarks (ID 5335)
This research contains current and forecasted investment levels, Digital Marketing investments as a percentage of total marketing budget, investment across key DM channels & activities and the impact of digital activities on customers & ROI measurement.
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| Download: Medical Affairs Excellence: Global Coordination and Managing Compliance (ID 5334)
Best Practices, LLC conducted this study to identify what companies require in order to create effective global capabilities for the Medical Affairs function. The study also reviews how companies are coordinating compliance standards across different geographies.
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| Download: Digital Marketing Excellence: Impact and Performance Measurement Benchmarks (ID 5336)
Best Practices, LLC engaged 48 Digital Marketing leaders at 42 companies through a benchmarking survey instrument. The study provides segment perspectives on large, mid-cap and small companies as well as global vs. U.S.-only companies.
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| Download: Medical Affairs Excellence: Showing the Value of the Medical Affairs Function (ID 5333)
Best Practices, LLC undertook this study to help organizations find better ways to create and communicate strong Medical Affairs performance metrics to demonstrate value to leadership. |
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