Email LinkedIn Twitter



Digital Marketing Behind the Screens: 5 Strategic Steps to Align & Advance the Function

Join us for a Webinar. Register your seats now by clicking a date below:

Thursday, January 17, 2013
11:00 AM - 11:45 AM EST

Tuesday, January 22, 2013
11:00 AM - 11:45 AM EST

Webinar Details:

Based on recent research by Best Practices, LLC, this webcast pulls together quantitative and qualitative insights from a recent primary research study to highlight critical benchmarks and exclusive insights detailing how digital marketing organizations are responding quickly and adapting successfully to the changing online environment.

Expect to learn:
  • Quantitative funding and staffing ratios for digital marketing functions
  • Trends in digital marketing investment for the next 24 months
  • Pitfalls of fully centralized and fully decentralized digital marketing structures
  • Highly effective organizational structures for key digital marketing activities
  • Ideal reporting structures to strengthen the relationship of centralized and business unit marketing activities
  • Integrated metrics to track digital marketing performance
 
Cost: $149  
Speaker: Melvin Hines, Jr.

Melvin Hines Jr.
Research Consultant, Digital Marketing Strategy


Melvin Hines is a Research Consultant and heads the legal team at Best Practices, LLC. Melvin has worked on various projects for several major players in the pharmaceutical industry, including GlaxoSmithKline, Merck, Novartis, Novo Nordisk. Melvin also provides strategic legal insight for a variety of internal operations. Prior to joining Best Practices, Melvin worked as a consultant for many non-profit organizations around the world. He also serves as an adjunct professor at North Carolina Central University's School of Law in Durham, North Carolina. Melvin holds a Juris Doctor and an MBA from Duke University, and a B.B.A. in Economics from the University of Georgia. 

NEW! 
Find out more about our 2013 Digital Marketing Benchmarking Consortium on our SlideShare page


After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer
Follow us on Twitter! @BPWebinar

Suggest our next Webinar or Organize a Group Training Webinar!
Contact Kim Hardin at 919.767.9221 or
webinar@best-in-class.com