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OCTOBER 2014 Research Alert

This month we added five new studies to the Best Practice Database, the research repository for Best Practices, LLC. Two of the new studies present timely insights and benchmarks on the pharmaceutical sector's utilization of Big Data to inform medical, commercial and HEOR decisions. Another two studies deliver benchmarks on critical issues associated with the use of Digital Marketing in the pharma sector. The last study is a presentation by Best Practices, LLC's chief executive regarding the need for pharma companies to embrace an outcomes-oriented approach to their operations.

Download: Big Data in Pharma: Data and Project Types Used by Medical, Commercial & HEOR Groups (ID 5326)
Best Practices, LLC engaged analytics, marketing and HEOR leaders to investigate the types of data and big data projects utilized by best-in-class companies. The study offers key benchmarks around current and future trends for big data utilization.
Download: Digital Marketing Excellence: Customer Targeting & Online Community Engagement (ID 5330)
Best Practices, LLC engaged 48 Digital Marketing leaders at 42 leading companies to identify effective Digital and Multi-Channel marketing strategies. This study provides segment perspectives on large, mid-cap and small companies as well as global vs. U.S.-only companies.
Download: Big Data in Pharma: Big Data Function Presence and Valued Data Producers across Medical, Commercial & HEOR Segments (ID 5327)
The study offers key benchmarks that will help leaders to better understand the growing influence of Big Data in the biopharmaceutical sector and how it impacts medical, HEOR and commercial operations in the U.S. This study provides Medical, Commercial and HEOR segmented responses on survey questions.
Download: Digital Marketing Excellence: Lifecycle Strategy & Staffing Levels (ID 5331)
This research identifies current trends in Digital Marketing utilization during the product lifecycle. The study also contains insights on Digital team staffing, including current headcount benchmarks and anticipated future staffing levels.
Download: Complimentary Presentation on Competing in an Outcomes-Oriented World (ID 5332)
This presentation includes qualitative and quantitative data that examines the factors behind the growing interest in outcomes research among both payers and pharma. It explains what pharma companies should be doing now in order to prepare for a future in an outcomes-oriented healthcare world.

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