Webinar on Raising Disease State Awareness: Best Practices Internal Brand Messaging for New Products
Join us for a Webinar on February 25
Educating the marketplace about disease state is crucial to the success of a new pharmaceutical product— especially if the product treats a medical condition that is previously unknown, socially sensitive or stigmatized or if the product is first in its class. Brand leaders require communicating new disease state information to their own employees as well as to their physician, patient, and payer customers. Well-executed communication programs paves way for a new brand to enter the market.
Leading brand teams develop specialized internal communication processes, channels, guidelines, timing, segmentation standards and success metrics to customize their messages for employees.
This exclusive webinar by Best Practices, LLC captures quantitative benchmarks and qualitative insights on understanding methods for timely delivery of appropriate information to the right employees to maximize positive impact on the brand
Speaker: Chris Bogan
Chris Bogan ,
Chris Bogan, CEO of Best Practices, LLC is a global thought leader in the field of best practice performance and improvement. Chris' Advisory work has focused on market-entry success, blockbuster product launches, marketing excellence, sales force effectiveness and lifecycle management.
Chris has spoken widely before business audiences in North America, Europe, Asia and Latin America. He has also served as an advisor to numerous corporations, universities, governmental agencies, and management magazines on befo
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