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Helping Medical Science Liaison Groups Navigate the New KOL Landscape
CHAPEL HILL, N.C., December 20, 2011 – Medical Science Liaisons forge relationships with key opinion leaders that provide critical insights into the market and competition. But the changing regulatory and access environment has altered the landscape for creating and maintaining KOL and physician relationships.
To help the pharmaceutical industry navigate this new KOL landscape, Best Practices LLC has published an updated MSL-focused report that highlights the key pre- and post-launch activities, and service frequencies of these elite medical specialists. The 78-page report presents 2011 data compared to 2009 on an array of critical questions that provide insights into how MSLs can build strong, productive relationships with KOLs and physicians.
"Roles, Resourcing and Management of Medical Science Liaisons" provides MSL leaders with key metrics to help them create and maintain an effective MSL group. The comparative structure of the report (2011 data vs. 2009 data) also opens a window to emerging trends that will enable organizations to set a clear direction for their MSL group going forward.
For instance, the study shows companies in 2011 are having managers oversee a greater number of MSLs than they did in 2009. In 2011, 57 percent of respondents preferred to have one manager overseeing 7-10 specialist. In 2009, the preferred span-of-control was one manger to up to six specialists (47 percent).
The key topics covered in this report include:
- Benchmark Pre and Post-Launch Service Activities
- Identify Drivers of Group Size & Focus
- Gain insight into Structuring & Aligning Medical With Sales Organizations
- Identify Optimal Call Frequencies and Service Levels with Thought Leaders
- Identify Relationship Management Standards of Excellence
- Value Associated with MSL
- Budget Allocation to MSLs
The research project included observations and insights from 27 leaders with 24 companies, including 10 of the Top 20 pharma organizations. To learn more about this report, download a complimentary report excerpt at http://www.best-in-class.com/rr1123.htm.
For related research, visit our Best Practices, LLC Web site at http://www.best-in-class.com/.
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