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Turning the ROI Corner: Pharma Digital Marketing's Lessons Learned & Next Steps for 2014

Join us for a Webinar. Register your seats now by clicking a date below:

Tuesday, September 17, 2013
11:00 AM - 11:45 AM EST

Thursday, September 19, 2013
11:00 AM - 11:45 AM EST

Webinar Details:

"Turning the ROI Corner: Pharma Digital Marketing's Lessons Learned & Next Steps for 2014" pulls together quantitative and qualitative insights from two cross-industry benchmarking studies on overcoming challenges marketers face in the digital landscape. Supporting information includes real-world case studies, verbatims from digital strategy leaders in life sciences companies, and longitudinal data comparisons about where Digital Marketing is evolving the most quickly.

Expect to learn:
  • Tracking metrics for greater effectiveness
  • Identifying and mitigating regulatory risk
  • Aligning internally to overcome structural challenges
  • Prioritizing Digital Marketers' skills and training
  • Increasing staffing and investment in the growing function

Cost: $199  
Speaker: James Drake

James Drake
Head, Digital Marketing Consortium

James brings experience in medical advertising, teaching, and business management to his work at Best Practices, LLC. He interviews executives and managers throughout the pharmaceutical, biotech, and medical device sector, analyzing corporate processes and writing benchmarking and competitive intelligence reports.

In his time with Best Practices, LLC, James has led research and consulting projects on behalf of leading global healthcare companies in the areas of Market Research, E-Commerce & Online Marketing, Customer Service & Complaint Management, Supply Chain & Logistics, and Business Continuity & Crisis Management. James graduated from Amherst College with a bachelor’s degree in English.

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer
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