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Four Ways to Maximize the Value of Pharmaceutical Brand Franchises through Sales Force Efficiencies

Join us for a Webinar. Register your seats now by clicking a date below:

Thursday, June 6, 2013
11:00 AM - 11:45 AM EST

Thursday, June 13, 2013
11:00 AM - 11:45 AM EST

Webinar Details:

Based on recent research by Best Practices, LLC, this webcast will highlight critical benchmarks and exclusive insights detailing how leading pharmaceutical and biotechnology companies leverage promotional efficiency to support multiple products and indications.

Expect to learn:
  • Opportunity areas of greatest cost savings within an integrated product franchise sales force
  • Areas of franchise management where Center of Excellences should exist
  • Building blocks of the Franchise Value Pyramid
  • Relationship of a portfolio's therapeutic area specialization to increased physician access
  • Red Alert risks for launching multiple products with similar indications
 
Cost: $199  
Speaker: Cameron Tew

Cameron Tew
Executive Director of Research


Cameron Tew joined Best Practices, LLC, in early 2004, bringing a wealth of experience in research, analysis, field interviews and management/project leadership from 14 years in the media industry. Cameron works directly with clients on existing initiatives and also contributes to the development of new services to help biopharmaceutical and medical device companies improve their commercial operations. 

Cameron has delivered industry presentations on a breadth of topics including new product planning, product launch, competitive intelligence, Medical Affairs, Medical Science Liaisons, sales communication and talent management. He has been published and quoted in various industry and technology publications including Med Ad News, Pharma Voice, Pharma Focus, First Word Reports, Product Management Today, Pharmaceutical Technology and Innovations in Pharma Technology.



After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer
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