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AUGUST 2016 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. Two of the documents are from our new study on best practices in global branding for new products. These two studies explore key elements associated with global branding, including timing of activities, positioning & message development, alignment with affiliates, and tradename development. The other two new documents are from a medical education research study that focused on the pharmaceutical industry and presents current benchmarks on program mix, technology utilization, regional program utilization and multi-disciplinary programs.

The new Best Practices, LLC studies listed below under New Research explore how leading companies have made their operations more effective across these different areas.
Download: Best Practices in Medical Education Programs: Benchmarking Roles, Regional Focus, and Multi-disciplinary Program Utilization (5423)
Regulatory and market pressures are reshaping the role of medical education groups. Best Practices, LLC undertook this benchmarking research to investigate current medical education trends in key activities, the use of programs in different regions, the growth of multi-disciplinary programs and grant utilization.
Download: Best Practices in Leading Medical Education Programs: Benchmarking Program Mix, Technology Utilization & Effectiveness (5424)
Recent technological advances have reshaped approaches to deployment of medical education programs. This benchmarking research investigates emerging medical education trends at pharmaceutical organizations regarding program mix, technology adoption and effectiveness measures.
Download: Best Practices in Global Branding for New Products: Program Elements, Activity Timing, and Positioning & Message Development (5425)
Faced with a diversity of markets around the world, global teams are under pressure to streamline their global branding process. This study will help brand leaders and executives in global marketing better understand what brand elements should be part of a global branding program, when key brand activities should be started and completed in the development cycle and the cost of positioning and message development.
Download: Best Practices in Global Branding for New Products: Alignment with Affiliates, Tradename Development, and Participants Narratives (5426)
Given the different regulatory and cultural environment in other regions, it is challenging for pharmaceutical companies to create and maintain an efficient global branding program that aligns with the needs of regional affiliates. Best Practices, LLC conducted this study to help marketing leaders better understand how pharma organizations can ensure their global branding programs reflect the needs of affiliates.

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