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How Members Use the Database
Members use the research content in the Database to improve productivity, decrease costs,
improve customer retention, and enhance revenue growth
in four phases of improvement:
1. Learn about market trends & effective performance tactics
“With this tool, I can learn from other world-class companies …
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2. Compare their performance and activities with industry leaders
“I (am often asked) how we are doing compared to others in different areas …
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3. Decide with greater confidence & speed about which strategies and tactics to adopt
“We applied the principles in the Database for making strategic decisions…
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4. Execute more smoothly by leveraging the operational tactics of leaders
"The Database allows me a more methodical approach when implementing…
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Valued Features:
Members of the Database report what they like about it most:
1. Great Content:
“This information is difficult to find anywhere else. The articles in ...
"
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2. Easy to Use:
“I find that the Best Practice Database is easy to navigate ..."
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3. Cost-Effective:
“The Database helps us save money by using the primary research ..."
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4. Top-Quality Service:
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...
"
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Serving Others
Those in roles who collect research for others also find that they can also:
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