Introduction to Most Frequently Accessed Research by Pharma Librarians

• Check out our Most Popular Research Topics from the past year (shown below)
• Conduct Your Own Search
• Watch a Brief Video Tour of the Database (highlights the difference between our qualitative and quantitative research highlighting Business Operations research)
• View more about the Pharma & Life Sciences Best Practice Database & other research sample links
• Schedule a live tour of the Database with Senior Research Associate Tracy Hollister, available at (919) 767-9225 or thollister@best-in-class.com

Featured Pharma Marketing Research
Marketing Excellence	NonMember Price	Member Price
Pharma Sales and Marketing Technology Trends	$603	Free
Driving Top Line Growth through Innovation in Sales and Marketing: Meeting Proceedings	$750	Free
"Rightsizing" Administrative Support for Pharma Commercial Operations and Brand Teams	$824	Free
Multi-Year Compendium of Pharmaceutical Case Studies (2002 to 2006): Meetings Proceedings	$872	Free
Keys to Marketing Management in Pharmaceutical Co-Promotions	$687	Free
Benchmarks for Excellence in Specialty Pharmaceutical Product Marketing	$834	Free
Critical Success Factors in Corporate Marketing	$539	Free
Outsourcing Trends for I.T. Services Supporting Pharma Sales & Marketing	$1,495	Free
Effective Corporate Marketing Processes and Activities	$1,225	Free
Integrated Corporate Marketing Structure	$2,696	Free
Enhancing Business Value: Turning Data into Intelligence and Market Insights	$949	Free
The Growing Role of Corporate Marketing	$1,619	Free
Marketing Excellence Training Programs	$865	Free
Market Research	NonMember Price	Member Price
Competitive Intelligence Research Bundle	$2,113	Free
Market Research Department Excellence: Key Factors	$331	Free
Managing Staffing Resources of Market Research Organizations	$522	Free
Optimizing Oncology Market Research & Analytics	$1,391	Free
Benchmarks for the Pharmaceutical Market Research Function	$801	Free
Driving the Business Impact of Market Research Organizations through Global Cross-Unit Collaboration	$949	Free
Bolstering Market Research Departmental Efficiency	$949	Free
Increasing the Credibility and Value of Market Research Departments	$768	Free
Optimizing Market Research Structures	$568	Free
Developing Market Research Talent Through Training and Career Path Planning	$823	Free
Utilizing Thought Leaders	NonMember Price	Member Price
Speaker Training: Driving Program Impact & Influence	$1,000	Free
Thought Leader Development for Global Pharmaceutical Launches	$768	Free
Marketing in a Product Launch	NonMember Price	Member Price
Building Pharaceutical Blockbusters in a Crowded Market	$2,334	Free
Case Studies in Successful Re-Launch: Zithromax and Wellbutrin	$1,365	Free
Product Re-Launch: Determining the Ideal Marketing Investment	$1,132	Free
Global Marketing Launch Strategy & Structure	$812	Free
Market Research for Pharmaceutical Launches	$817	Free
Marketing Activities for Pharmaceutical Launches	$1,988	Free
Other	NonMember Price	Member Price
Professional and Advocacy Relations: Launching International Efforts	$516	Free
Medical Affairs Excellence: Overview of Structure, Alignment and Funding	$545	Free
Brief Case Studies in Professional and Patient Advocacy Relations	$344	Free
Managing Performance of Field-Based Medical Managers and Specialists	$1,016	Free
Building Effective Structures for Patient Advocacy Relations	$769	Free
Recruiting and Training Employees for Professional and Advocacy Relations	$430	Free