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DECEMBER 2015 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. Two of the new documents are focused on key issues associated with pharma digital marketing groups, including mobile targeting, physician engagement and staffing. The third new document deals with oncology-focused companies and the role of the medical affairs function in health economics and outcomes research issues. The last document is also focused on the oncology therapeutic area and it examines the role of medical affairs in new product launches.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.
Download: Best Practices in Biopharma Digital Marketing: Innovation Hotspots and Mobile Targeting (ID 5390)
Innovative organizations are using an array of digital tools and technologies to formulate an integrated multichannel strategy alongside traditional marketing and brand approaches. This study explores the innovative programs and activities used by high-performing digital marketing teams in the pharmaceutical and healthcare spaces.
Download: Best Practices in Biopharma Digital Marketing: Engaging Physicians and Group Structure & Staffing (ID 5391)
With evolving use of digital technology, it is imperative for healthcare companies to assess the impact, effectiveness and ROI of leading digital programs to ensure success on digital frontiers. This study examines and evaluates key trends in successful education and engagement of physicians across online channels.

Download: Medical Affairs' Role in Health Economics & Outcomes Research within Oncology (ID 5388)
Best Practices, LLC conducted this study to help companies focused on oncology therapies find better ways to develop successful Health Outcomes groups. This research delivers current data and best practices from Medical Affairs leaders with an oncology focus at top biopharmaceutical companies.
Download: Best Practices and the Role of Medical Affairs in Oncology Launch Excellence (ID 5389)
Medical Affairs group plays a crucial role in the successful launch of oncology products by providing an interface between biopharmaceutical companies and external stakeholders. This study provides best practices and winning strategies in oncology launch excellence from Medical Affairs leaders at leading biopharmaceutical companies.

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