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JANUARY 2017 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. Two of the documents are from our new study on developing strong field-based medical teams. These two studies explore key aspects of field medical teams, including activities, staffing levels, salary levels and training. Another new document is from a presentation by Best Practices, LLC CEO Chris Bogan and it focuses on launching products in the specialty care market. The last document is from a new study on the digital marketing function and topics include staffing, budget and future trends.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

Download: Developing Strong Field-Based Medical Teams: Activity Types, Frequency and Value (5443)
Best Practices, LLC conducted this benchmarking study to produce industry metrics on key aspects of activities for field-based medical teams, including time spent on key activities, value associated with activities, metrics that are seen as valuable for measuring effectiveness and how often field members visit external stakeholders.
Download: Developing Strong Field-Based Medical Teams: Staffing Salaries, Headcount and Training (5444)
With pharma companies relying on MSLs and HOLs to educate key external stakeholders about their company's products and pipelines, it's vital that organizations have the appropriate salaries, headcounts and training for these two field functions. Best Practices, LLC conducted a research project to provide leaders of field-based medical teams with current metrics on salary and staffing levels for MSLs and HOLs.
Download: Launching New Products & Competing Successfully in Specialty Care Markets (5447)
The new product launch strategies and tactics have changed dramatically with R&D focus shifting from primary care to specialty care. This document is a presentation by Best Practices, LLC Chief Executive Chris Bogan that looks at how the specialty market requires better lifecycle planning and thought leader targeting than traditional launches.
Download: Healthcare Digital Marketing Innovation: Staffing, Budget and Future Trends (5445)
To maximize performance, digital leaders must have appropriate resources to ensure effective digital marketing initiatives, channels, and tools. Best Practices, LLC undertook benchmarking research to probe how savvy biopharma digital marketers are right-sizing budget and staffing investment levels and seizing digital health opportunities for maximum impact.

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