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February 16, 2007
Pharmaceutical Companies Increase Budget, Staffing for Scientific Publications
Research outlines the best strategies for a transition to publishing environment while still building scientific credibility and commercial success
CHAPEL HILL, N.C. – February 16, 2007 – In response to new transparency guidelines for global publications organizations, 36 percent of pharmaceutical and biotechnology industry leaders are allocating more resources such as budget and staffing for publications management and production activities, according to Best Practices, LLC, a leading pharmaceutical research firm.
In line with the greater focus on scientific publications, responsibility for publications strategy is shifting from commercial directors to global publication, medical directors or cross-functional teams.
A complimentary sample of this research, “Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance,” is available at http://www.best-in-class.com/br97.htm. The study guides pharmaceutical and biotechnology companies in making the transition to the new publishing environment while building scientific credibility and commercial success.
Other key topic areas in the research include:
· Impact of transparency guidelines on publications, planning and delivery;
· Tactics for handling publication of neutral or negative clinical trial results;
· Optimal structure for the global publications function;
· Transition of global publication function from commercial to clinical; and
· Strategy changes for the new marketplace.
“Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance” reflects the type of research Best Practices, LLC conducts for members of its Business Excellence Board (http://www.best-in-class.com/beb), a research and advisory service for health care and pharmaceutical executives.
For information on other services by Best Practices, LLC and its Business Excellence Board, contact Cameron Tew at ctew@best-in-class.com or (919) 767-9246.
BEST PRACTICES, LLC is a research and advisory services firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit www.best-in-class.com.
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