From the Classroom to the Boardroom: How Training Can Propel Market Researchers from Order-takers to Trusted Business Advisors
Join us for a Webinar on:
Tuesday, June 19, 2012
11:00 AM - 12:00 PM EDT
Based on recent primary research by Best Practices, LLC, "From the Classroom to the Boardroom: How Training Can Propel Market Researchers from Order-takers to Trusted Business Advisors" will include findings from extensive research on how leading companies are meeting market research training challenges by:
- Choosing appropriate delivery approaches to maximize skills adoption
- Providing relevant content
- Differentiating training for corporate vs. regional market researchers and long-term vs. rotational staffers
- Keeping market research training costs down
The webcast will feature numerous case examples of how companies participating in our benchmarking studies have overcome these and other challenges to provide training that enables the market research department to provide value to its internal clients and retain its relevance in a changing marketplace.
Senior Research Consultant
Martha Haswell leads quantitative and qualitative research projects for Best Practices, LLC clients seeking to improve business operations through benchmarking. With 16 years’ research experience, including six in the pharmaceutical sector, Martha has successfully completed studies that helped clients build or improve structures and processes within sales, marketing, information services, shared services, and market research organizations.
Recent projects for clients identified best practices for developing high-performing district sales managers and highlighted market research methods that lead to better understanding of the needs of managed markets (payers). Martha holds a bachelor’s degree in journalism and a master’s degree in information science, both from the University of North Carolina at Chapel Hill.
After registering you will receive a confirmation email containing information about joining the Webinar.
Required: Windows® 7, Vista, XP or 2003 Server
Required: Mac OS® X 10.4.11 (Tiger®) or newer