The Future of Market Research Function in Pharma Companies
Join us for a Webinar on:
Friday, September 30, 2011
As the pharmaceutical industry adapts to major shifts in its markets and in the overall healthcare landscape, the goals, orientation, and value of the market research function are coming under increased scrutiny. This webinar will examine the different underpinnings of the function in order to analyze how experienced executives think about its role, internal processes, measures of success, mistakes and pitfalls, and overall orientation toward its objectives and work patterns.
During the discussion we will also bring into focus three less easily quantified dimensions of the market research function: technical (analytics) capabilities, the nature of the talent (backgrounds, experience, leadership ability), and relationships with stakeholders (internal customers/partners). The goals of this webinar are, first, to understand both how and why market research capabilities are organized and deployed at different pharmaceutical companies and, second, to determine how these responsibilities may be changing.
Speaker: Cameron Tew
Executive Director Marketing, Publishing and Research
Cameron brings extensive experience in research, analysis, management and project leadership to Best Practices. He has led a variety of pharmaceutical and biotech projects, with a particular focus on the areas of thought leadership, market research and global product launch.
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