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The Future of Market Research Function in Pharma Companies

Join us for a Webinar on:
Friday, September 30, 2011

Webinar Details:
As the pharmaceutical industry adapts to major shifts in its markets and in the overall healthcare landscape, the goals, orientation, and value of the market research function are coming under increased scrutiny. This webinar will examine the different underpinnings of the function in order to analyze how experienced executives think about its role, internal processes, measures of success, mistakes and pitfalls, and overall orientation toward its objectives and work patterns.

During the discussion we will also bring into focus three less easily quantified dimensions of the market research function: technical (analytics) capabilities, the nature of the talent (backgrounds, experience, leadership ability), and relationships with stakeholders (internal customers/partners). The goals of this webinar are, first, to understand both how and why market research capabilities are organized and deployed at different pharmaceutical companies and, second, to determine how these responsibilities may be changing.
Fee: $250  

Speaker: Cameron Tew

Cameron Tew,
Executive Director Marketing, Publishing and Research

Cameron brings extensive experience in research, analysis, management and project leadership to Best Practices. He has led a variety of pharmaceutical and biotech projects, with a particular focus on the areas of thought leadership, market research and global product launch.

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

To suggest a webinar topic or to organize a group webinar,
Nutan Gupta