Evolution of a Top-Notch Market Intelligence Organization: Proven Paths & Predictable Pitfalls
Join us for a Webinar on:
Tuesday, October 9, 2012
11:00 AM - 12:00 PM EDT
"Evolution of a Top-Notch Market Intelligence Organization: Proven Paths & Predictable Pitfalls" pulls together quantitative and qualitative insights from recent primary research and previous benchmarking studies to provide strategic guidance, innovative tools, and proven techniques for pharmaceutical and medical device leaders in the competitive and business intelligence and market research functions.
Become better business advisors by learning to:
- Spot predictable product launch pitfalls for critical brand teams
- Prepare and proactively respond to short-term and long-term strategic issues facing the company
- Include analytic tools that lead to deeper integrative thinking and results
- Course correct the intelligence function before cost and management pressures require immediate reaction
- Continue taking steps to achieve 'trusted advisor' status
|Speaker: Chris Bogan|
Chief Executive Officer & Founder
Chris Bogan is the Chief Executive Officer and Founder of Best Practices, LLC, a global leader in the field of best practice performance improvement. Based in Chapel Hill, North Carolina, Best Practices, LLC has served 48 of the top 50 global bio-pharma companies. Chris’ advisory work has focused on market-entry success, blockbuster product launches, marketing excellence, sales force effectiveness, and lifecycle management.
His published books and articles have concentrated on ways that companies can use best practice insights to create economic value by accelerating revenue, innovation and profit growth. He is co-author of the widely acclaimed books, Benchmarking For Best Practices: Winning Through Innovative Adaptation, and The Baldrige: What It Is, How It's Won, and How To Use It To Improve Quality In Your Company.
Chris has spoken widely before business audiences in North America, Europe, Asia and Latin America. He is an advisor to numerous corporations, universities, governmental agencies, and management magazines on best practice and performance trends. Chris has also been a keynote speaker for the annual Pharma CI conference in New Jersey for the past four years.
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