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Metric-Based Presentations

These online survey-based studies are ideal for learning what other companies are doing, how they measure what they do, what resources they devote to activities, what they find effective, and other insights. These are useful for doing a gap analysis.

Hide details for Brand Management and Product LeadershipBrand Management and Product Leadership
Enhancing Brand Performance Through Sales & Marketing Excellence 
Benchmark and identify winning strategies and practices of successful brands in highly competitive pharmaceutical markets... (ID PSM-212)
Companies Profiled: Boehringer-Ingelheim, Ortho Biotech, Abbott, Amgen, more ...
Price: $2416.00


Inside Top Pharmaceutical Brands: Tactics that Drive Success This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Why do some pharmaceutical brands fail and others succeed? This 51-slide presentation identifies the specific factors that drive some brands such as Celebrex and Lipitor to the top of their therapeutic classes and also describes how they retain their #1 positions... (ID 4622)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, Amgen, AstraZeneca, more ...
Price: $1840.00


Report Summary -- Achieving & Sustaining Pharmaceutical Brand Leadership 
... (ID PSM-210A)
Companies Profiled: AstraZeneca, Sanofi-aventis, Abbott Laboratories, Amgen, more ...
Price: $0.00


Pharmaceutical Brand Leadership: Getting There and Staying on Top 
Why do some pharmaceutical brands fail and others succeed? This study identifies exact factors driving some brands such as Celebrex and Lipitor to the front of the pack in their therapeutic classes and what kept these brands at #1... (ID PSM-210)
Companies Profiled: AstraZeneca, Sanofi-aventis, Abbott Laboratories, Amgen, more ...
Price: $1840.00


Leveraging Sales and Marketing for Effective Pharmaceutical Brand Management This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.
Leading pharmaceutical companies have developed strategies over the last several years on how to distinguish their brands in highly competitive therapeutic markets... (ID 4485)
Companies Profiled: Merck, Bristol-Myers Squibb, CWC, Abbott, more ...
Price: $2416.00


Managing Mature Product Promotion 
Learn how three benchmarked companies tackled a variety of mature product promotion issues... (ID PSM-204)
Price: $908.00


Developing Trademarks for Brand Success 
Learn when to pursue global vs... (ID PSM-203)
Companies Profiled: AstraZeneca, Sanofi-aventis, Merck, Eli Lilly and Company, more ...
Price: $908.00


Pharmaceutical Speaker Training and Development: Governance Structure This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Best Practices, LLC initiated this benchmarking study to uncover how pharmaceutical companies develop and use formal training programs to help Key Opinion Leader speakers better communicate basic science, clinical data and practical experiences among their peer groups... (ID 4277)
Industries Profiled: Pharmaceutical, Biotech
Price: $824.95


Winning Trademark Development Strategies This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.
This document contains tactics to help pharmaceutical companies uncover successful strategies for trademark development... (ID 4391)
Companies Profiled: AstraZeneca, Sanofi-aventis, Eli Lilly, GlaxoSmithKline, more ...
Price: $757.00


Best Practices in Mature Drug Management This document contains Metrics and Graphics.This document contains Metrics and Graphics.
This document contains tactics to help pharmaceutical companies uncover best practices for the management and promotion of mature products... (ID 4388)
Companies Profiled: Eli Lilly, GlaxoSmithKline, Novartis
Price: $757.00


Positioning and Pricing for Brand Success This document contains Graphics.
STUDY OVERVIEW This 16-page document, geared to pharmaceutical marketing and brand team executives, examines how best practice companies make trademark and branding decisions about pricing, positioning and promotion... (ID 4305)
Companies Profiled: AstraZeneca, Bristol-Myers Squibb, Pfizer, Sanofi-aventis, more ...
Price: $839.95


Executive Summary: Strategies for Broad-Based Pharmaceutical Branding This document contains Graphics.
According to Food and Drug Administration (FDA) statistics, about two thirds of all new products launched in the pharmaceutical marketplace in the past 11 years grew from existing molecular entities... (ID 4307)
Industries Profiled: Market Research, Manufacturing, Medical Device, Pharmaceutical
Price: $769.95


Addressing Medical Needs and Regulatory Concerns as Part of Brand Strategy This document contains Graphics.
Patient safety is one of the Food and Drug Administration’s main concerns about multiple trademarked products... (ID 4306)
Industries Profiled: Market Research, Manufacturing, Medical Device, Pharmaceutical
Price: $839.95


Trademark Branding Decisions: Setting a Strategy This document contains Graphics.
Trademark strategy no longer refers just to setting the course for developing, launching and marketing a single product... (ID 4303)
Industries Profiled: Market Research, Manufacturing, Medical Device, Pharmaceutical
Price: $839.95


Growing Lone Products into Broad-Based Brands: Best Practices in Trademark and Branding Development 
Top brand teams in the pharmaceutical industry discuss how to best manage the complexities of branding and launching multiple indications of an active ingredient... (ID SM-161)
Companies Profiled: AstraZeneca, Sanofi-aventis, Bristol-Myers Squibb, GlaxoSmithKline, more ...
Price: $2798.00


Report Summary -- Best Practices in Trademark and Branding Development 
... (ID SM-161A)
Companies Profiled: AstraZeneca, Sanofi-aventis, Bristol-Myers Squibb, GlaxoSmithKline, more ...
Price: $0.00


Best Practices in Speaker Training and Development: Driving Pharmaceutical Brand Growth 
This report focuses primarily on speaker training and development, a crucial link of the entire speaker management process... (ID SM-158)
Companies Profiled: Allergan, Amgen, Bayer, Bristol-Myers Squibb, more ...
Price: $3163.00


Report Summary -- Best Practices in Speaker Training and Development: Driving Pharmaceutical Brand Growth 
... (ID SM-158A)
Companies Profiled: Allergan, Amgen, Bayer, Bristol-Myers Squibb, more ...
Price: $0.00


Coordinating Consistent Public Relations Messages This document contains Graphics.
A strong brand image allows a company to charge a premium for its product and services based on the assurance of a consistent experience... (ID 4166)
Industries Profiled: Market Research, Manufacturing, Medical Device, Pharmaceutical
Price: $25.95


Stretching Public Relations Resources through Technology 
Benchmark partners report a continued trend in companies expecting public relations functions to expand their contact with the public without increasing headcount... (ID 4169)
Companies Profiled: AEP, Cogentrix, Mirant, NRG Energy, more ...
Price: $22.95


Optimizing Public Relations Resources Through Structure This document contains Graphics.
This document looks at various ways benchmark partners optimize organizational structure for public relations functions... (ID 4165)
Companies Profiled: AEP, Cogentrix, Mirant, NRG Energy, more ...
Price: $25.95


Best Practices in Managing Public Relations: An Executive Summary This document contains Graphics.
Best Practices undertook this research to compare current staffing levels, budgets, roles and responsibilities and performance measurements of leading public relations organizations... (ID 4163)
Companies Profiled: AEP, Cogentrix, Mirant, NRG Energy, more ...
Price: $0.00


Stretching Public Relations Resources through Empowerment This document contains Graphics.
Public relations departments often have limited resources... (ID 4168)
Companies Profiled: AEP, Cogentrix, Mirant, NRG Energy, more ...
Price: $9.95


Driving Media Mentions through Public Relations This document contains Graphics.
By building up credible relationships with journalists, companies can generate free publicity for their products and brand... (ID 4167)
Companies Profiled: AEP, Cogentrix, Mirant, NRG Energy, more ...
Price: $0.00


Best Practices in Managing Public Relations: Lessons Learned This document contains a practice summary Matrix.
This document contains a matrix with the top three lessons learned for managing staffing, roles and budgets for the Public Relations (External Affairs) function... (ID 4164)
Companies Profiled: AEP, NRG Energy, Southwest Airlines, UPS, more ...
Price: $9.95


Public Relations Metrics: Staffing This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Best Practices, LLC surveyed eight companies about their public relations budgets... (ID 4171)
Companies Profiled: AEP, Cogentrix, Mirant, NRG Energy, more ...
Price: $34.95


Public Relations Metrics: Budgets This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Best Practices, LLC surveyed eight companies about their public relations budgets... (ID 4170)
Companies Profiled: AEP, Cogentrix, Mirant, NRG Energy, more ...
Price: $51.95


Best Practices in Managing Public Relations 
Report Summary -- Best Practices in Managing Public Relations 
... (ID SM-154A)
Companies Profiled: AEP, Cogentrix, Mirant, NRG Energy, more ...
Price: $0.00


Multiple Formulations Strategies: Maximizing Drug Lifetime Value This document contains Graphics.
An emerging lifecycle management issue centers around drug formulations... (ID 4061)
Companies Profiled: Pfizer, Sanofi-aventis, Glaxo-Wellcome, Schering-Plough, more ...
Price: $74.95


Blockbuster Lifecycle Management Benchmark Review This document contains Graphics.
Best Practices, LLC conducted this benchmarking review focusing on lifecycle management of pharmaceutical products through our Sales & Marketing Excellence Forum (SME) service... (ID 4059)
Companies Profiled: 4 Leading Pharmaceutical Companies and 1 leading Biotech Company
Price: $74.95


Pharmaceutical Trademark Development Benchmark Review This document contains Graphics.
Best Practices, LLC conducted this benchmarking review focusing on pharmaceutical trademark development for benchmark partners as part of Best Practices, LLC’s Sales & Marketing Excellence Forum (SME) service... (ID 4058)
Companies Profiled: American Home Products, Amgen, AstraZeneca, Glaxo Wellcome, more ...
Price: $74.95


Report Summary -- Pharmaceutical Speaker Programs - Building the Business 
... (ID SM-130A)
Companies Profiled: AstraZeneca, Sanofi-aventis, GlaxoSmithKline, Pfizer, more ...
Price: $0.00


Developing Brand Support through Collateral This document contains Graphics.
Design a sales collateral measurement system to track effectiveness. T. Rowe Price uses a number of different measures to track its sales collateral success... (ID 3671)
Companies Profiled: T. Rowe Price, Ritz-Carlton
Price: $0.00


Building Pharmaceutical Brand through Continuing Education -- An Executive Summary This document contains Graphics.
Project Background Best Practices, LLC undertook this benchmarking project in order to identify the effective and innovative practices that leading pharmaceutical manufacturers have used to deliver education to health care providers... (ID 3691)
Companies Profiled: Eli Lilly, Novartis, Hoechst Marion Roussel, Bayer, more ...
Price: $0.00


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