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Metric-Based Presentations

These online survey-based studies are ideal for learning what other companies are doing, how they measure what they do, what resources they devote to activities, what they find effective, and other insights. These are useful for doing a gap analysis.

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Increasing Pharmaceutical Marketing Impact through Effective E-Business and Internet Practices Research Bundle This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.
A compilation of four in-depth studies, this research bundle covers a variety of Internet Branding and E-business topics... (ID 4731)
Companies Profiled: Abbott, Aetna, AstraZeneca, Axcan Pharma, more ...
Price: $1939.00

Report Summary - Launching Pharmaceutical Megabrands: Best Practices in Marketing Blockbusters 
... (ID SM-124A)
Companies Profiled: Abbott Laboratories, Sanofi-Aventis, Bristol-Myers Squibb, Amgen, more ...
Price: $0.00

Fostering Customer Loyalty 
Practices in this document include: Providing educational guidance to build relationships with future customers... (ID 2501)
Companies Profiled: a leading international pharmaceutical company
Price: $9.95

Define Roles and Responsibilities To Ensure Integration -- Free Excerpt This document contains Graphics.
Our interviews suggest that major pharmaceutical companies employ cross-functional teams to drive their web design and implementation... (ID 2480)
Companies Profiled: a leading international pharmaceutical company
Price: FREE

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