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Metric-Based Presentations

These online survey-based studies are ideal for learning what other companies are doing, how they measure what they do, what resources they devote to activities, what they find effective, and other insights. These are useful for doing a gap analysis.

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Report Summary -- Market Research Excellence Series 
... (ID SMS-169A)
Companies Profiled: 3M Pharmaceuticals, Sanofi-aventis, aaiPharma, Abbott Laboratories, more ...
Price: $0.00


Market Research Excellence: Research and the Unfair Competitive Advantage 
Best Practices’ Market Research series highlights best practices in market research... (ID SMS-169)
Companies Profiled: 3M Pharmaceuticals, Sanofi-aventis, aaiPharma, Abbott Laboratories, more ...
Price: $20735.00


Bolstering Market Research Departmental Efficiency This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Study Overview Market research leaders wrestle with the challenges of optimally assigning staff to the portfolio of market research projects and knowing when to outsource activities to vendors... (ID 4587)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $949.95


Managing Staffing Resources of Market Research Organizations This document contains Metrics.
Study Overview Market research leaders manage workloads in terms of departmental resource demands and project business importance... (ID 4586)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $522.95


Enhancing Business Value: Turning Data into Intelligence and Market Insights This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Study Overview Transforming data into useful intelligence is a central challenge that managers of market research organizations face... (ID 4585)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $949.95


Increasing the Credibility and Value of Market Research Departments This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Study Overview High-performance market research organizations transcend traditional roles as technical support services... (ID 4584)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $768.95


Driving the Business Impact of Market Research Organizations through Global Cross-Unit Collaboration This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Study Overview Leadership’s role is evident in high-performing market research organizations... (ID 4583)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $949.95


Optimizing Market Research Structures This document contains Metrics and Graphics.This document contains Metrics and Graphics.
Study Overview There is no perfect market research structure... (ID 4582)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $568.95


Market Research Department Excellence: Key Factors 
Study Overview In a rough-and-tumble global economy, companies and leaders who possess deep market insights win an edge against competitors... (ID 4581)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $331.95


Market Research for Pharmaceutical Launches This document contains a detailed Process Map.
As the market for pharmaceutical products grows, top-performing pharmaceutical companies must involve marketing as early as possible to achieve worldwide appeal... (ID 4571)
Companies Profiled: Sanofi-aventis, Merck, Eli Lilly, GlaxoSmithKline, more ...
Price: $817.95


Report Summary: Developing the High-Performance Market Research Function 
To download complimentary report summary, click "Buy Now" on right Market research departments increasingly face this challenge to their primary roles: evolving from providers of support-level data to highly-valued business advisors for strategic decision-making... (ID SM-169A)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $0.00


Developing the High-Performance Market Research Function 
Market research departments increasingly face this challenge to their primary roles: evolving from providers of support-level data to highly-valued business advisors for strategic decision-making... (ID SM-169)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $7949.00


Managing Pharmaceutical Data Through Technology Innovation This document contains Graphics.
This document is the result of in-depth secondary research, conducted to uncover trends and opportunities in data management and technology innovation to successfully manage pharmaceutical data... (ID 4396)
Price: $1049.95


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