 | Brand Management and Product Leadership |
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 | Business Communications |
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| Corporate and Executive Communications Function Resource Benchmarks  
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"Corporate and Executive Communications Function Resource Benchmarks"
Study Overview
Communications are vital in managing public perceptions and in keeping employees working in strategic alignment with company goals; this much is certain... (ID 4905)
Companies Profiled: AIM Investments, Plymouth Rock Assurance, Dana Corporation, AXA Financial, more ...
Price: $2246.00
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| Linking Learning, Education, and Communication
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Continuous Communication & Education
Honeywell (formerly AlliedSignal) CEO Lawrence Bossidy has made his work force
the centerpiece of his vision for the company's renewal... (ID 3528)
Companies Profiled: Honeywell, Chaparral Steel, Remmele Engineering, Will-Burt
Price: $9.95
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| Communicating Corporate Values
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CEO Communication Mechanisms
The “Joint Process” which is a cooperative decision making process (between
management and union); it rests upon clearly stated Mission, Vision and
Objectives; it works through high associate involvement and problem-solving
work teams... (ID 3533)
Companies Profiled: Goodyear, Herman Miller, MW Kellogg Co.
Price: $9.95
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