 | Brand Management and Product Leadership |
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| Business Communications |
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| Business Operations |
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| Clinical Operations |
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| Competitive and Business Intelligence |
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| Customer Service |
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| GBC Conferences |
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| Human Resources |
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| Industry |
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| Internet |
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| Knowledge Management |
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| Market Access |
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| Market Research, Analytics and Forecasting |
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| Marketing Management |
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| Medical Affairs |
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| Memberships |
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| New Product Development |
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| Patient Focused Services |
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| Product Launch |
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| Quality, Compliance and Regulatory |
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| R and AS Conferences |
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 | Sales and Marketing |
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| Effectiveness of Pharmaceutical Lifecycle Management Tactics
 |
This survey-based benchmarking exchange was designed to understand how companies can extend and optimize the value of pharmaceutical products as they enter the late mature phase of the product life cycle... (ID PSM-214)
Companies Profiled: Abbott Laboratories, Solvay America, Sanofi-Synthelabo Inc., Pfizer, more ...
Price: $1320.00
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| Retail Banking E-Commerce Excellence: Benchmarking Internet Banking and Online Bill Payment Services  
|
Non-members: Click here to sign-up for a complimentary tour of
"Retail Banking E-Commerce Excellence: Benchmarking Internet Banking and Online
Bill Payment Services"
Study Overview:
To ensure organizational health and competitiveness, leading financial institutions seek to continually identify optimal performance levels for their operations... (ID 4895)
Companies Profiled: Wachovia, Wilmington Trust, US Bank, Credit Union Central of British Columbia, more ...
Price: $2456.00
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| Sales Force Effectiveness Research Sample
|
This document highlights research from four of Best Practices, LLC's Sales Force Effectiveness & Management initiatives... (ID WP-30)
Companies Profiled: GE Consumer Finance, Wells Fargo, Sprint, Intuit, more ...
Price: $0.00
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| Design and Administration of Sales Training Programs 
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NonMembers: To download the complimentary study excerpt of "Design and Administration of Sales Training Programs", click on the following link: http://www... (ID 4849)
Companies Profiled: 3M, Novartis, General Mills, PLIVA Pharmaceuticals, more ...
Price: $1195.00
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| Ensuring Drug Security: Effective Tactics To Safeguard Brands 
|
This 66-slide presentation examines how companies organize Brand Security functions to safeguard against unauthorized parallel imports and counterfeit products across business units and geographies... (ID 4825)
Companies Profiled: Allergan, NOSCO Printing Group, Purdue Pharma, Novo Nordisk, more ...
Price: $1192.00
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| Benchmarking Sales Performance Management Structures
|
Non-members: Click here to sign-up for a complimentary tour of
"Benchmarking Sales Performance Management Structures"
Study Overview
Companies across industries are continuously challenged with optimizing the productivity of their sales force... (ID 4821)
Companies Profiled: Abbott, Pfizer, Bristol-Myers Squibb, LifeScan, more ...
Price: $894.00
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| Organizing for International Product Development and Deployment
|
Based on a survey of 65 diverse organizations, this 17-slide presentation shows how global companies with multiple business units consistently organize and coordinate new product development activities... (ID 4535)
Companies Profiled: Abbott, Janssen Cilag Pharmaceutical, Bank of Guam, Sage, more ...
Price: $604.95
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| Competitive Intelligence Research Bundle
|
Non-Members: To download a complimentary excerpt of this research bundle, please click here... (ID 4802)
Companies Profiled: Abbott Laboratories, 3M Company, Amgen, AstraZeneca, more ...
Price: $2113.00
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| Effectiveness of Pharmaceutical Lifecycle Management Tactics
|
Study Overview
This survey-based benchmarking exchange was designed to understand how companies can extend and optimize the value of pharmaceutical products as they enter the late mature phase of the product life cycle... (ID 4864)
Companies Profiled: Abbott Laboratories, Solvay America, Sanofi-Synthelabo Inc., Pfizer, more ...
Price: $1320.00
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| Speaker Training: Driving Program Impact & Influence
|
Study Overview
Successfully training speakers can dramatically impact brand recognition, product uptake and treatment awareness... (ID 4760)
Companies Profiled: 3M Pharmaceuticals, Abbott Laboratories, Alcon Laboratories, AstraZeneca, more ...
Price: $999.95
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| Integrated Corporate Marketing Structure
|
Study Overview
Corporations must completely integrate its marketing processes in order to fully realize its growth potential and profitability... (ID 4730)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $2696.00
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| Effective Corporate Marketing Processes and Activities
|
Study Overview
As corporations transform from decidedly product-driven organizations into market-driven organizations, and become more dependent on the accomplishment of marketing initiatives, the search for winning marketing strategies is imperative... (ID 4703)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1225.00
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| The Growing Role of Corporate Marketing
|
To download a free excerpt of some of the findings in this document click here: http://www... (ID 4702)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1619.00
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| Critical Success Factors in Corporate Marketing
|
Study Overview
To ensure future growth and profitability, companies are trying to strengthen and revitalize their brand images, refocus sales forces and streamline marketing processes... (ID 4701)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $539.00
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| Providing Support and Communication for Field-Based Medical Specialists
|
Study Overview
Given the relatively small size and wide dispersion of the field-based medical force, three factors are critically important:
1)Program organization and coordination with other departments
2)Support staff and administration
3)Communication tools, particularly usage of the internet and other electronic communication
Pharmaceutical companies can use this detailed individual review of each key factor to create a supportive infrastructure, allowing for effective inter-departmental communication to enhance specialist's productivity... (ID 4698)
Companies Profiled: AstraZeneca, Sanofi-aventis, Merck, Schering-Plough, more ...
Price: $250.00
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| Oncology Marketing: Using Web Sites to Build Brand Equity and Loyalty
|
Study Overview
With easy access to information on the Internet, more people than ever are taking the responsibility of researching their own disease treatment options -- especially with such life-threatening illnesses as cancer... (ID 5375)
Companies Profiled: Abbott Laboratories, CTI Molecular Imaging, Genentech, Myriad, more ...
Price: $1185.00
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| Marketing Excellence Training Programs
|
Study Overview
In the Pharmaceutical Industry, marketing excellence is often the lifeblood of a drug's success... (ID 4695)
Companies Profiled: Pfizer Animal Health, Abbott Laboratories, Alcon, Amgen, more ...
Price: $865.95
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| Benchmarks for the Pharmaceutical Market Research Function
|
Study Overview
Pharmaceutical market research, commercial analysis and business research departments struggle to find the right balance between centralization across and within countries and decentralized or independent local control in both the funding sources and focus of the department... (ID 4686)
Companies Profiled: Abbott Laboratories, Eli Lilly and Company, AstraZeneca Pharmaceuticals, 3M Pharmaceuticals, more ...
Price: $801.00
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| Fostering Cross-Functional Portfolio Management
|
Study Overview
While top-performing pharmaceutical companies recognize that innovative drug discovery depends upon a deep understanding of market needs and the research skill of top scientists working with state-of-the-art technologies, most companies commonly struggle with the decision to commit resources to a product that may or may not make it past the next phase... (ID 4678)
Companies Profiled: Eli Lilly, Pfizer, Amgen, Janssen
Price: $991.95
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| Key Factors in Driving Growth through New Product Planning and Strategic Alliances
|
Study Overview
To ensure high performance, drive overall growth and allocate resources optimally, pharmaceutical partners need a deeper understanding of how leading companies best structure and manage new product planning and strategic alliance processes... (ID 4676)
Companies Profiled: Eli Lilly, Pfizer, Amgen, Janssen
Price: $389.95
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| Recruiting and Training Employees for Professional and Advocacy Relations
|
As the number, size and sophistication of professional and patient advocacy groups increase, successful pharmaceutical companies will need to develop methods to prioritize requests from multiple external groups... (ID 4263)
Companies Profiled: Abbott Laboratories, AstraZeneca, Bristol-Myers Squibb, Eli Lilly, more ...
Price: $430.95
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| Managing The Pharmaceutical In-Licensing Process
|
Study Overview
Research indicates that support staff and organized processes are often insufficient to manage the array of activities required to effectively step through the in-licensing process... (ID 4674)
Companies Profiled: AstraZeneca, Sanofi-aventis, Fujisawa, Boehringer-Ingelheim, more ...
Price: $834.95
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| Management of a Dual Sales Force in a Pharmaceutical Co-Promotion Effort
|
Study Overview
The successful management of sales teams from two different organizations during a co-promotion effort is a vital yet challenging component to the increased sales and greater returns for both companies... (ID 4667)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $2108.95
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| Key Factors in Conducting Successful Co-Promotions
|
Study Overview
The ability of two companies to integrate themselves into a working alliance ultimately drives the success of a co-promotion effort... (ID 4683)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $430.95
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| Best Practices in Pharmaceutical Alliances and Co-Promotions
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Improve the quality and efficiency of sales partnerships by excelling in the vital practices of co-promotions... (ID SM-117)
Companies Profiled: A Leading Financial Services Firm, A Leading Marketing Firm, A Leading Pharmaceutical Company, A Leading Pharmaceutical Firm, more ...
Price: $4952.00
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| Pharma Sales and Marketing Technology Trends
|
Study Overview
Based on a survey of eight pharmaceutical organizations, this 25-slide presentation identifies trends in the use of pharmaceutical sales and marketing technologies... (ID 4575)
Companies Profiled: Abbott Laboratories, UCB Pharma, Boehringer-Ingelheim, Eli Lilly and Company, more ...
Price: $603.95
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| Global Trends in E-detailing
|
Study Overview
Based on a survey of nine pharmaceutical organizations, this 17-slide presentation measures the type and prevalence of e-detailing activities and programs in Europe, Asia and the United States... (ID 4574)
Companies Profiled: AstraZeneca, Axcan Pharma, Janssen Cilag Pharmaceutical, Datapharm, more ...
Price: $299.95
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| Benchmarks for Excellence in Specialty Pharmaceutical Product Marketing
|
Based on a survey of 28 pharmaceutical organizations, this 30-slide presentation identifies how specialty pharmaceutical product marketers effectively allocate their program resources among various marketing activities and budget categories... (ID 4566)
Companies Profiled: Abbott, Stiefel, Allergan, Altus Biologics, more ...
Price: $1500.00
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| Developing Global Trademarks: Benchmarking Strategy & Process
|
Based on a survey and executive interviews with 13 market leaders, this 40-slide study identifies differences in strategies and processes used to develop global trademarks... (ID 4557)
Companies Profiled: 3M Pharmaceuticals, Sanofi-aventis, Endo Pharmaceuticals, Genzyme, more ...
Price: $995.95
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| Patient Advocacy & Professional Relations Research Bundle
|
A comprehensive introduction to the value that strong relationships with patient advocacy groups bring to pharmaceutical companies... (ID 4552)
Companies Profiled: A Leading Pharmaceutical Company, Sanofi-aventis, Abbott Laboratories, AstraZeneca, more ...
Price: $1992.00
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| Case Studies of Pharmaceutical Megabrands
|
This 38-page document includes 16 case studies on the success of various pharmaceutical products that have been launched in the last few years... (ID 4516)
Companies Profiled: GlaxoSmithKline, Sanofi-aventis, Eli Lilly, Ortho Biotech, more ...
Price: $299.95
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| Best Practices in Sales Recognition Programs
|
This 19-slide presentation evaluates 84 companies on the prevalence and mixture of tangible and intangible rewards used in sales recognition programs... (ID 4518)
Companies Profiled: Nike, Sanofi-aventis, Organon, DSM, more ...
Price: $574.95
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| Benchmarking Effective Pricing Strategies
|
This 18-slide presentation examines the different factors that are used in developing an effective pricing strategy... (ID 4504)
Companies Profiled: Bank of America, Johnson & Johsnon - Egypt, Blue Cross and Blue Shield of North Carolina, Merck Sharp & Dohme (MSD) China, more ...
Price: $824.95
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| Genetics Trends: Expert Insights and Lessons Learned
|
This 21-slide presentation presents results of qualitative interviews with experts from the DNA technology field who make predictions for the next 10 years... (ID 4511)
Companies Profiled: ATP, Johns Hopkins, Cal Tech, Stanford University, more ...
Price: $574.95
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| DNA Technology Lab Profiles
|
This 21-page presentation profiles 20 of the top DNA technology labs... (ID 4512)
Companies Profiled: Canjii, Boehringer-Ingelheim, ATP, Affymetrix, more ...
Price: $299.95
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| Genetics Technologies and Productivity Benchmarking
 |
Help your organization gain an optimum market position to take advantage of emerging Genetics Technologies... (ID SM-118)
Companies Profiled: Affymetrix, Boehringer Ingelheim, Human Genome Sciences, over 40 companies profiled, more ...
Price: $1000.00
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| Building Field Confidence in Pharmaceutical Sales Data
|
Research shows that while data problems may affect the perception of data quality by field representatives and management, not all data problems are data quality problems... (ID 4445)
Companies Profiled: Eli Lilly, GlaxoSmithKline, Janssen, Novartis, more ...
Price: $1024.95
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| Managing A Sales Force Expansion
 |
Get insights on sales force expansion tactics gathered through interviews with executives at nine top pharmaceutical companies... (ID PSM-208)
Price: $795.00
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| Benchmarks for the Pharmaceutical Market Research Function
 |
Better understand how leading pharmaceutical companies organize, staff, fund and focus their market research departments for maximum effectiveness... (ID PSM-201)
Companies Profiled: Abbott Laboratories, Merck, AstraZeneca Pharmaceuticals, Eli Lilly and Company, more ...
Price: $961.00
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| Marketing to Multicultural Physicians
|
This 18-page document, based on in-depth interviews with six leading pharmaceutical companies, investigates how top pharma companies market to and build relationships with U... (ID 4425)
Companies Profiled: Sanofi-aventis, Roche, Pfizer, Eli Lilly
Price: $824.95
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| Sampling Injectable Drugs: Roche Case Study
|
This four-page case study examines Roche’s use of sampling injectables during an aggressive marketing campaign for the launch of its Hepatitis C therapy, Pegasys... (ID 4426)
Companies Profiled: Roche
Price: $299.95
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| Pharmaceutical Customer Service and Branding
|
A deeper understanding of how world-class organizations manage and integrate their communications and service delivery capabilities is needed to satisfy diverse and evolving customer needs... (ID 4372)
Companies Profiled: American Express, USAA, T. Rowe Price, Schering-Plough, more ...
Price: $344.95
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| Sales Force Automation Management: SFA Vendor Management Models (Presentation)
|
This 18-page presentation compares sales force automation system and management options, managing IT projects through vendors compared with inhouse management, aligning sales force automation with business requirements, and prioritizing and focusing IT projects... (ID 4329)
Companies Profiled: Pfizer, 3M, GlaxoSmithKline, VALIC, more ...
Price: $653.95
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| Managing A Sales Force Expansion: Targeting & Routing
|
This 88-page presentation covers best practices in targeting and routing sales reps throughout territories and individual sales calls during a sales expansion... (ID 4328)
Companies Profiled: Sanofi-aventis, Pfizer, AstraZeneca, Bristol-Myers Squibb, more ...
Price: $1494.95
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| Managing A Sales Force Expansion
|
This 24-slide presentation reveals strategies used by nine leading U... (ID 4327)
Companies Profiled: Sanofi-aventis, Pfizer, AstraZeneca, Bristol-Myers Squibb, more ...
Price: $834.95
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| Health Care Education Benchmark Matrix
|
This document includes responses from interviews with executives at six leading pharmaceutical companies... (ID 4118)
Companies Profiled: Leading Pharmaceutical Companies
Price: $25.95
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| Wholesaling Strategy:Structuring a Wholesale Channel
| Identify core competencies and develop a wholesaling business plan around them.
Duke Energy's strategic plan for the 21st century emphasizes the company’s
traditional strength: generating power... (ID 3720)
Companies Profiled: Duke Energy, NextWave Telecom, Lincoln National, UNUMProvident, more ...
Price: $9.95
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| Wholesaling Strategy: Segmenting Customers
| Manage & Coordinate Brands
Capitalize on market demand to streamline marketing costs.
The first key step in designing a wholesale strategy is to assess the state of
the market... (ID 3711)
Companies Profiled: partners
Price: $9.95
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| Consumer Marketing Lessons Learned: Corporate Case Study 1
| General Description
Company D remains one of the world's top makers of prescription drugs, earning
billions of dollars each year with products that treat a variety of today’s
diseases... (ID 3646)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
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| Scenario Planning Benchmark Findings
|
This benchmarking survey was conducted on behalf of pharmaceutical members of the Business Excellence Board, a membership-based benchmarking research solution offered by Best Practices, LLC... (ID 4088)
Companies Profiled: Novartis, Sanofi-aventis, AstraZeneca, GlaxoSmithKline, more ...
Price: $44.95
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| Provide SFA Maintenance and Support
| Practices in this document include: Developing service level agreements to manage user expectations and ensure quality service at reasonable costs... (ID 3205)
Companies Profiled: Compaq, Pfizer, Iomega
Price: $9.95
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| Ensuring Doctor Delight in Speaker Programs
|
Capture customer data in a knowledge management system to provide better
service to program speakers and attendees... (ID 3867)
Companies Profiled: various pharmaceutical companies
Price: $22.95
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| Best Practices in Medicaid Sales
 |
Medicaid is a unique market, requiring reps and sales managers to have their own plan for selling effectiveness... (ID SM-139)
Industries Profiled: Manufacturing, Medical Device, Pharmaceutical, Financial Services
Price: $2421.00
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| Detailing with Samples to Add Value
|
Optimize sample effectiveness by showing physicians the sample package
and location in the sample closet... (ID 3961)
Companies Profiled: a leading pharmaceutical company
Price: $22.95
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| Distributing Samples Effectively
|
Read the sample closet to evaluate sample usage patterns... (ID 3960)
Companies Profiled: a leading pharmaceutical company
Price: $22.95
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| Optimize Your Appointment Schedule
|
Practices in this document include: Securing schedule times well in advance to ensure access to hard-to-see buyers and to facilitate better planning... (ID 1141)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
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| Wholesaling Strategy: Maximizing Customer Satisfaction
|
Anticipate and proactively meet customer demands.
In response to increased customer demand for flexibility, LG&E Energy Marketing
has instituted a 24-hour realtime electricity trading operation... (ID 3710)
Companies Profiled: LG&E Energy, other benchmark partners
Price: $9.95
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| Managing Sales Collateral Development and Production
|
Practices in this document include: Developing a fully integrated sales collateral design and production process to reduce cycle time and encourage alignment of the organization... (ID 2333)
Companies Profiled: T. Rowe Price, Pitney Bowes, Cisco Systems, Ritz-Carlton
Price: $22.95
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| Development of Thought Leaders -- Part 1
|
Leverage clinical trials for maximum market value.
Clinical trials provide an early opportunity to make a strong impression on a
drug’s market niche... (ID 3624)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
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| Development of Thought Leaders -- Part 2
| Develop an integrated process of thought leader development to achieve
commercially focused drug development and maximum marketing impact... (ID 3625)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
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| Sales Management: Conquering the Field
 |
Maximize your sales force's potential by training reps to improve sales tactics and build productive client relationships... (ID SM-133)
Companies Profiled: a leading international pharmaceutical company, A leading international pharmaceutical company, A Leading Pharmaceutical Company, A Leading Pharmaceutical or Health Care Company, more ...
Price: $1975.00
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| Best Practices in Pharmaceutical Sales
 |
It is a challenging time for sales forces across all industries, especially in the pharma arena... (ID SM-134)
Companies Profiled: AstraZeneca, Merck, GlaxoSmithKline, Federal Express, more ...
Price: $4602.00
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| DNA-Based Technologies Diagnostic Development (1997)
|
The information in this report was gathered in 1997 through an expert opinion benchmarking exchange among leading scientists heading 45 DNA labs... (ID 3877)
Companies Profiled: Over 40 companies profiled
Price: $9.95
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| DNA Technologies in Treating Diseases (1997)
|
The information in this report was gathered in 1997 through an expert opinion benchmarking exchange among leading scientists heading 45 DNA labs... (ID 3881)
Companies Profiled: Over 40 companies profiled
Price: $9.95
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| Providing Reseller Service & Support--Part 1
| Develop and implement a comprehensive reseller technical support program.
Top wholesalers supply resellers with an impressive array of technical support
and education services... (ID 3538)
Companies Profiled: Motorola, Merisel Canada, Visa, Cisco Systems, more ...
Price: $9.95
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| Maximize SFA Utilization
|
Practices in this document include: Maintaining simplicity in the SFA system to guarantee utilization... (ID 3206)
Companies Profiled: Novell, Prudential, Iomega
Price: $9.95
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| Deploy Customized SFA Training
|
Practices in this document include: Evaluating the effectiveness of alternative training formats to fit with sales representatives’ learning habits... (ID 3203)
Companies Profiled: Aramark, Chevron, TIAA-CREF, Compaq
Price: $9.95
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| SFA Case Study: Panasonic
|
To view, click and launch the PDF document attached below... (ID 3737)
Companies Profiled: Panasonic
Price: $18.95
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| Budget & Allocate Resources Efficiently
|
Practices in this document include: Using a combination of purchase and lease options to reduce up-front costs and to manage “technology swap-out... (ID 3196)
Companies Profiled: Iomega, partners
Price: $9.95
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| Build Buy-In for SFA Initiatives
|
This document looks at methods for creating both management and user buy-in for SFA initiatives... (ID 3195)
Companies Profiled: Compaq, Novell, Sears, Chevron
Price: $9.95
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| Capturing SFA User Feedback
| Practices in this document include: Collecting and acting upon user input to continuously improve the SFA systems... (ID 3207)
Companies Profiled: Prudential
Price: $9.95
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| Ensure Seamless Integration of SFA Systems
|
Practices in this document include: Selecting SFA systems that offer easy customization and integration with other applications... (ID 3202)
Companies Profiled: Prudential, Sears
Price: $9.95
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| Link SFA to Business Results
| Practices in this document include: Employing automated workflow management systems to monitor and reduce sales cycle time... (ID 3197)
Companies Profiled: Prudential
Price: $9.95
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| Effectively Managing Product Upgrades
|
Practices in this document include: Introducing upgrades through conference calls to provide information rapidly and cost effectively... (ID 3208)
Companies Profiled: 3M, Iomega
Price: $9.95
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| Organizational Structure and Responsibility
| Assign consumer marketing activities to a centralized team to maintain
marketing continuity, facilitate success tracking and reduce advertising costs... (ID 3656)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
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| Consumer Marketing Lessons Learned: Corporate Case Study 3
|
Document Description:
Company B has become known in the pharmaceutical industry as a capable and
effective marketer of its consumer products, both prescription and OTC... (ID 3648)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
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| Training Speakers, Reps and Coordinators -- Part 2
|
Making entries and finding information in the record systems for speaker training program administration can be confusing and problematic even for long-time users... (ID 3869)
Companies Profiled: various pharmaceutical companies
Price: $22.95
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| Maximizing the Long-Term Benefits of Speaker Programs -- Part 1
|
Brand the speaker program as a service to key customers.
Benchmark partners find that it is a challenge to stand out in the field of
companies hosting dinner and educational events... (ID 3864)
Companies Profiled: various pharmaceutical companies
Price: $22.95
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| Implementing the Speaker Program in the Field
|
Differentiate program opportunities between core and strategic therapeutic
areas to determine ideal program frequency... (ID 3860)
Companies Profiled: various pharmaceutical companies
Price: $22.95
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| Using Vendors to Improve Speaker Program Performance
|
Conduct a SWOT analysis of program needs and match vendor contracts accordingly.
Vendor management is a critical skill set for top speaker program
administrators... (ID 3853)
Companies Profiled: various pharmaceutical companies
Price: $22.95
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| Distributing Honoraria -- Part 2
|
Build in capability to deliver different payments to different addresses... (ID 3852)
Companies Profiled: various pharmaceutical companies
Price: $22.95
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| Distributing Honoraria -- Part 1
|
Structure reimbursement payment processes to minimize costs and increase doctor
satisfaction.
Reimbursement is one of most complex and important issues that speaker program
administrators face... (ID 3851)
Companies Profiled: various pharmaceutical companies
Price: $22.95
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| Planning to Meet Business Needs
|
Build scalability into the speaker program administration system to ensure
long-term viability... (ID 3850)
Companies Profiled: various pharmaceutical companies
Price: $22.95
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| Invest Resources for Maximum Impact -- Part 3
| Focus development resources to build expertise in strategic areas.
One benchmark partner keeps two major targets in mind when choosing and
refining new drugs... (ID 3617)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
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| Balance Clinical and Commercial Concerns
| Develop a culture that reinforces a commercial perspective in the development
process... (ID 3622)
Companies Profiled: A Leading Pharmaceutical Firm
Price: $22.95
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| Manage Trial Strategy and Execution
|
Employ consumer-focused tools to ensure that patient needs are understood and
integrated into development... (ID 3623)
Companies Profiled: A Leading Pharmaceutical Firm
Price: $22.95
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| Thought Leader Program Management -- Part 1
|
Incorporate input from national thought leader physicians to help shape the
product during Phase III and submission, thereby building market acceptance... (ID 3627)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
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| Thought Leader Program Management -- Part 2
|
Develop a formal thought leader management plan that calls for early action and
increased levels of personal interaction... (ID 3628)
Companies Profiled: A Leading Pharmaceutical Firm
Price: $22.95
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| Developing Competitive Intelligence
|
Establish a Competitive Intelligence Center to service multiple functions and
therapeutic areas... (ID 3629)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
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| Improving Publication Strategy
|
Co-locate a medical writing representative on the product team to facilitate
public relations build-up... (ID 3630)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
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| Navigate the Customer Environment -- Part I
|
Practices in this document include: Developing and implementing strategies to navigate smoothly through each customer environment... (ID 2327)
Companies Profiled: A leading international pharmaceutical company
Price: $22.95
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| Wholesaling Strategy: Increasing Process Efficiency
| Implement an electronic communications system to compete for resellers.
Excellent distributors have identified the use of EDI systems as a critical
component of doing business... (ID 3722)
Companies Profiled: EDI, ROLS, R.J. Reynolds, Kaiser Permanente, more ...
Price: $9.95
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| Wholesaling Strategy: Creating a Focused Strategic Plan
| Identify core wholesaling competencies to develop a focused strategic plan.
LG&E has clearly articulated a set of strategies which drive the performance of
its wholesale Energy Marketing group... (ID 3708)
Companies Profiled: LG&E
Price: $9.95
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| Wholesaling Strategy: Managing Costs to Maximize Margins
| Implement systems and procedures that support the corporate wholesaling
strategy.
Southern Company markets to its customers by providing its products and
services at the lowest possible cost... (ID 3707)
Companies Profiled: Southern Company
Price: $9.95
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| Wholesaling Strategy: Expanding into Wholesaling
|
Employ “internal lobbying” to gain acceptance for new operations.
Southern’s wholesaling team stressed the importance of gaining internal
acceptance for new operations... (ID 3704)
Companies Profiled: Southern Company
Price: $9.95
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| Team Structure in Health Care Education -- Part 2
| Organizational Spotlight
One benchmark partner maintains a nationwide organization of 60 “Scientific
Affairs” liaisons... (ID 3692)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
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| Improving Internal Processes
|
Drive company-wide improvements through a demonstration of marketing
communication’s value... (ID 3689)
Companies Profiled: 3M, Ford, General Motors, Caterpillar
Price: $9.95
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| Gather Stakeholder Feedback
|
Establish a dealer council to collect formal dealer feedback on a regular basis... (ID 3688)
Companies Profiled: Ford, Graybar Electric, Hewlett-Packard, General Motors
Price: $9.95
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| Customer and Communication Segmentation
|
Align content of marketing communications with different user segments.
Hewlett Packard must communicate with over 30,000 different distributors and
dealers in its North American market... (ID 3687)
Companies Profiled: Graybar Electric, General Motors, Hewlett-Packard, 3M
Price: $9.95
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| Marketing Communications Review and Revision
|
Implement a timely and effective interdepartmental communications review
process to ensure accuracy of communication... (ID 3681)
Companies Profiled: General Motors, Caterpillar, 3M
Price: $9.95
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| Sales Collateral Creation: Select and Maintain Vendor Relationships
| This document looks at two main practices: Building a long-standing relationship with a few vendors to create industry
experts and benchmarking current vendors against their competitors in order to keep prices in line with industry standards... (ID 3669)
Companies Profiled: Pitney Bowes
Price: $9.95
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| Manage Collateral Development -- Part 2
| Organize sales collateral early in product marketing planning in order to have
adequate materials prepared for launch... (ID 3663)
Companies Profiled: Pitney Bowes, Cisco Systems, T. Rowe Price, Ritz-Carlton
Price: $9.95
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| Manage Collateral Development -- Part 1
| Develop a fully integrated sales collateral design and production process to
reduce cycle time and encourage alignment of the organization... (ID 3662)
Companies Profiled: T. Rowe Price
Price: $9.95
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| Forge Strategic Partnerships on the Web
|
Partner with online health services to provide medical education and build
customer relationships... (ID 3595)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
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| Managing Internet Site Vendors
|
Employ internal and external resources to ensure an effective, economical
balance between technical and creative aspects... (ID 3594)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
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| Employ Key Sales and Marketing Forecast Methodologies
|
Through our research, Best Practices, LLC has identified three major methods companies use to makes sales and marketing forecasts, estimate their sales-response functions, and properly allocate their resources... (ID 2833)
Companies Profiled: A major pharmaceutical company
Price: $9.95
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| Team Structure in Health Care Education -- Part 1
|
Practices in this document include: Employing a segmented yet integrated approach to providing health care education that addresses diverse and changing customer needs... (ID 2773)
Companies Profiled: A Leading Pharmaceutical
Price: $9.95
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| Develop Professional Skills -- Part II
|
Practices in this document include: Implementing a marketing strategy to establish and build value for your personal “brand... (ID 2348)
Companies Profiled: a leading international pharmaceutical company
Price: $22.95
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| Develop Professional Skills -- Part I
|
Practices in this document include: Continuously expanding your knowledge of critical product, industry, business and sales matters... (ID 2347)
Companies Profiled: a leading international pharmaceutical company
Price: $22.95
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| Manage Accounts for Optimal Data Collection
|
Data collection is a critical path activity for effective planning, targeting, call preparation and selling... (ID 2346)
Companies Profiled: A leading international pharmaceutical company
Price: $22.95
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| Navigate the Customer Environment -- Part II
|
Practices in this document include: Managing competitor rep interactions so that your selling position is never compromised... (ID 2334)
Companies Profiled: a leading international pharmaceutical company
Price: $22.95
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| Build Your Schedule Around Top Potential Buyers
|
Practices in this document include: Filling in the balance of your workday schedule with calls to other high potential buyers... (ID 1129)
Companies Profiled: A Leading Pharmaceutical Company
Price: $22.95
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| Incentive Compensation in Pharma Sales: Aligning People, Performance and Pay
|
Non-members: Click here to sign-up for a complimentary tour of
"Incentive Compensation in Pharma Sales: Aligning People, Performance and Pay"
Study Overview
An effective incentive compensation plan for sales people is crucial for motivating and maintaining a successful sales force... (ID 4890)
Companies Profiled: Pfizer, Sanofi-aventis, Merck, Novartis, more ...
Price: $1540.00
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| Best Practices in Sales Force Automation
 |
Select, design, and implement automated systems to enhance sales force productivity and effectiveness... (ID SM-116)
Companies Profiled: 3M, Sanofi-aventis, Accu-Tech Corp, American Express, more ...
Price: $1626.00
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| Direct-to-Consumer Pharmaceutical Marketing: Growing Market Success
 |
Win the consumer marketing battle with effective marketing activities, team structures, marketing spend levels, and means of measurement... (ID SM-125)
Companies Profiled: A Financial Services Firm, A Leading Advertising Firm, A Leading Manufacturer, A Leading Pharmaceutical Company, more ...
Price: $2173.00
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| Best Practices of Sales Collateral Organizations
 |
Master the communication methods and investment patterns that distinguish successful sales collateral organizations... (ID SM-123)
Companies Profiled: A Leading Service Company, Cisco Systems, Pitney Bowes, Ritz-Carlton, more ...
Price: $250.00
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| Sales Leadership |
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| Samples and Free Reports |
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| (Not Categorized) |
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