Achieving Managed Care Pull-Through Excellence: Best Practices, LLC Unveils Strategies for Pharma Success
CHAPEL HILL, N.C., Nov. 15, 2024/ -- In a market where gaining formulary placement is only half the battle, Best Practices, LLC presents research and video insights to help pharmaceutical companies implement effective pull-through programs. These programs are crucial to capturing market share following formulary wins and ensuring sales growth.
The report, titled "
Developing Managed Care Pull-Through Excellence," is based on findings from
33 Managed Care and Sales leaders across 24 leading pharmaceutical, biotechnology, and medical device companies. It provides actionable strategies for enhancing pull-through programs, including targeting customer groups, optimizing tools and templates, and addressing major program challenges..
Key findings from the study include:
- Impact of Pull-Through Programs: General pull-through support programs, aimed at raising healthcare provider awareness, received the highest impact ratings from 45% of benchmark participants, significantly outperforming adherence programs (4%).
- Provider Education Topics: Clinical data and practice guidelines are the most impactful topics for healthcare provider education, with adherence and disease management also receiving strong ratings.
The report’s focus areas include:
- Targeted Pull-Through Approaches: Companies focusing their pull-through efforts on physicians, patients, and KOLs report higher program success.
- Effective Tools and Templates: The study reveals top-rated tools and templates that streamline pull-through operations.
- Leadership and Training Insights: Essential tactics to ensure that sales and account teams can execute impactful pull-through activities.
- Metrics and Measurement: Proven indicators and metrics for evaluating program success and guiding improvements.
For a comprehensive overview, download the free report summary here: https://www.best-in-class.com/rw410.htm
Prefer a quick summary? A short video is also available to highlight key recommendations and insights from the report: