AI & Advanced Analytics Are Transforming Competitive Intelligence in Biopharma
CHAPEL HILL, N.C., July 11, 2025/ -- As the need for rapid market response grows, Competitive Intelligence (CI) functions in the biopharma industry are embracing the power of AI and advanced analytics to drive strategic decisions and stay ahead of competitors. A new benchmarking study by Best Practices, LLC explores how top biopharma organizations are navigating the challenges of implementation and unlocking greater value through CI transformation.
The report, "Utilizing Advanced Analytics and AI/ML for Competitive Intelligence Excellence," draws insights from 24 CI and AI leaders across 22 leading companies. It offers a comprehensive look into how organizations are integrating AI/ML tools to improve data quality, accelerate insights, and elevate the role of CI in enterprise strategy.
What’s Driving the Shift in Competitive Intelligence?
Although most companies recognize the potential of AI in CI, barriers like limited funding, skills gaps, and internal misalignment often delay meaningful progress. This report sheds light on how leading teams are overcoming these challenges and maturing their CI functions to deliver smarter, faster, and more actionable insights.
Key Findings Include:
- Fewer than 50% of organizations report sufficient analytics funding
- Only 14% have seen improved results from AI/ML investments
- Budget alignment and cross-functional enthusiasm are key maturity drivers
- The most effective CI models leverage Centers of Excellence and advanced analytics for strategic impact
Strategic Takeaways for Pharma Leaders:
For organizations aiming to modernize their CI capabilities, this report provides actionable guidance on staffing, tools, reporting structures, and activity prioritization. It also features a longitudinal view of CI model evolution and AI's growing role in shaping the future of Competitive Intelligence.
This research is a key component of Best Practices, LLC’s broader initiative to help biopharma leaders benchmark, plan, and accelerate transformation across their organizations.
For a deeper dive, download the complimentary report summary here: https://www.best-in-class.com/rw479.htm
Pressed for time? Watch the short video summary below to uncover the key findings and recommendations from the study: