However, the most common key performance indicator used by study participants to measure iPad effectiveness among MSLs was the number of scientific presentations delivered. And by that measure, participants said they felt the iPad had improved MSL effectiveness. A majority of study participants (59%) said there had been an increase in the number of scientific presentations delivered since the deployment of iPads to MSLs, according to the study.
To help medical affairs leaders improve the effectiveness of their MSLs' utilization of iPads or other tablets, Best Practices, LLC engaged 22 leaders from 16 biopharmaceutical companies and two medical device firms to participate in a benchmarking survey.
The resulting 47-page report - Deploying the iPad or Android-Based Tablet to Medical Science Liaison Teams: Benchmarking Training and Effectiveness - is focused on valuable metrics surrounding iPad field usage as well as the utilization of CRM and CLM software for increased productivity. Leaders responsible for field medical roles such as MSLs can use this study to more effectively evaluate their utilization of iPads and to adopt proven tactics for improving the effectiveness of MSL interactions.
Key topics addressed in this report include:
For related research, visit the Best Practices, LLC Web site at www.best-in-class.com/.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.