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Benchmarking Study Outlines How Effective Utilization of the iPad can Enhance Pharmaceutical Industry Interactions with Payers

CHAPEL HILL, N.C., June 19, 2015 /PRNewswire/ -- Biopharmaceutical and medical device companies find it increasingly challenging to deliver exceptional services to the critical payer sector. In response, the managed markets function within the life sciences industry is turning to new technologies to enhance its payer interactions.

In particular, iPads are playing an increasingly important role in facilitating the relationships managed markets teams have with critical stakeholders in the marketplace. To identify best practices for deploying and integrating the iPad as a tool for managed markets teams, research and consulting leader Best Practices, LLC conducted a study that focused on issues of training, systems integration, security and application development for the iPad. The study also examines how companies are evaluating the effectiveness of iPads.

The study produced a 67-page report - Deploying the iPad or Android-Based Tablet to Managed Markets Teams: Benchmarking Training and Effectiveness – that delivers valuable metrics surrounding iPad field usage as well as the utilization of CRM and CLM software for increased productivity. Executives can use this study to better evaluate their iPad strategy while ensuring their security procedures protect confidential information.

Key topics addressed in this report include:
  • Training for iPad Devices
  • iPad Integration and Systems Development
  • Productivity Applications for iPads
  • Field Usage and Measuring Effectiveness
  • iPad Security and Compliance
  • Top Challenges and Keys to Success for Successful iPad Deployment

The research is based on the insights of 17 leaders from 14 life sciences companies. Analysts also conducted deep-dive interviews with participants to provide qualitative insights and lessons learned observations.

To learn more about this report, download a complimentary report excerpt at

For more information on other recent primary research studies, contact us at 919.403.0251.

For related research, visit our Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

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