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74 Medical Leaders Share Best Practices for Digital / AI Activities for Medical Affairs

CHAPEL HILL, N.C., Oct. 01, 2020/PRNewswire/ --Digitalization is transforming how Medical Affairs engages with key influential stakeholders, and recent advancements in artificial intelligence (AI) also is generating significant insights to help Medical Affairs teams with critical activities such as HCP profiling and finding better treatment pathways for patients.

To help medical leaders better navigate the changing digital landscape and the post-COVID years, Best Practices, LLC conducted a primary research project to examine the use of a wide range of digital technologies and artificial intelligence applications within Medical Affairs.

The study found that in terms of resourcing digital initiatives, about 8 in 10 study participants annually allocate up to $2.5M for their medical affairs related digital programs. Most participants (52%) also allocate <5% of their medical affairs budget to digital initiatives.

This 104-page report captures key benchmarks around digital/AI activities and capabilities among industry Medical Affairs groups, roles and reporting in Digital Medical Affairs, resourcing trends for digital initiatives, patient engagement through e-medical initiatives, and the innovative use of artificial intelligence in Medical Affairs which is transforming the function and driving high value.

Topics addressed in "Best Practices in the Use of Digital Technologies and Artificial Intelligence within Medical Affairs"include:

  • Digital Services to Medical Affairs Groups
  • Digital Capabilities in Medical Affairs
  • Roles and Reporting in Digital Medical Affairs
  • Resourcing of Digital Initiatives
  • Empowering Patients through e-Medical Initiatives
  • Key Trends and Emerging Digital Issues in Medical Affairs

Best Practices, LLC engaged 74 executives from 53 leading life sciences companies in this research through a benchmarking survey instrument and interviews. The study insights are mostly from directors and higher management executives, representing nearly 80% of the participants. Insights in this research are presented into three different segments to provide deeper insights: Digital Leaders (16 respondents); Digital Majority (38 respondents); and Digital Laggards (20 respondents).

To learn more about this report, download a complimentary report excerpt at https://www.best-in-class.com/rw110.htm.


ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.