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Best Practices, LLC Study Presents Emerging Trends in How Pharma Communicates and Disseminates Medical Information to External Stakeholders

CHAPEL HILL, N.C., Dec. 21, 2018 /PRNewswire/ -- Medical information groups within pharmaceutical, biotechnology and medical device companies are responsible for the important and challenging task of disseminating vital medical information to different external stakeholders such as health care practitioners (HCPs) and payers.

Some of the issues that medical information leaders grapple with are how the information is presented and the amount of measures taken to protect medical information assets.

Best Practices, LLC undertook a primary research project to probe how medical information teams within leading organizations disseminate sensitive information to external stakeholders. In particular, this study identifies the various types of information shared with HCPs, payers, formulary decision makers, clinical investigators, contracted HCP speakers, and government agencies. This study also delves into the topic of proactive and reactive sharing of medical information.

Best Practices in Communicating and Disseminating Medical Information to External Stakeholders" is a 56-page study that:
  • Examines how MI groups communicate with various external stakeholder groups
  • Explores the mediums used when disseminating medical information to external stakeholders
  • Establishes protections used by medical information groups when communicating with external stakeholders
  • Highlights the proactive/ reactive nature of communication with external stakeholder groups

The study found that only a minority of participants share information with payers and formulary decision-makers; the growing importance of these groups suggests that the number of companies providing data to these two external groups will grow sooner rather than later.

This benchmarking study provides medical information leaders with peer benchmarks that will strengthen recommendations to leadership teams on how to share sensitive medical information.

For this research, Best Practices, LLC engaged 31 medical information leaders at 26 companies through a benchmarking survey. Data in this research are presented in two segments: Large Companies and Small/Mid-Sized Companies.

To learn more about this report, download a complimentary report excerpt at

For related research, visit the Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.

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