What are the key performance metrics to monitor brand performance? What are the brand management best practices in marketing multiple medical device products in the same therapeutic area? Does brand growth show any correlation to performance-based compensation? What approaches work best for reducing internal competition among sales representatives working in shared hospitals or territories? How effective is smart sampling and e-sampling for promoting multiple similar products in the same therapeutic area?
The Database can help your product by providing brand management best practices and insight into how leading companies navigate brand success and drive optimal resource allocation, superior team coordination and communication to activate and sustain brand growth.