Case study on Health Outcomes & Real-World Data driving growth: How "Smart Toothbrushes" have used data analytics and AI in a way biopharma can emulate

CHAPEL HILL, N.C., July 26, 2021/PRNewswire/ -- In 2018 Colgate partnered with Apple and Kolibree to deliver a smart toothbrush.

The "Hum" toothbrush married AI technology, prevention and patient participation to achieve rapid growth in an established market.

Pharma leaders can learn many critical lessons from the strategy and success of the "Hum" healthcare product:

• Weave in diagnostics and health apps to target engage specific patient populations
• Embrace transformative products instead of simple line extensions
• Develop connected devices that drive better patient-provider relationships and improve outcomes
• Integrate AI to monitor treatment, gain user insights, and improve adherence
• Empower new product teams to examine additional treatment opportunities and services

"Healthcare Innovation Using Artificial Intelligence and Data Analytics: How “Smart Toothbrushes” are establishing Health Outcomes and Real-World Data that drive growth" is a new 41-page case study that examines how the use of artificial intelligence and data analytics can drive innovation across healthcare sectors.

To learn more about this case sudy, download a complimentary report excerpt at https://www.best-in-class.com/rw85.htm.

ABOUT BEST PRACTICES, LLC

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.