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Competitive and Business Intelligence

What percentage of business intelligence gathering work involves primary research and what percentage involves secondary research? What are the best practices followed while collecting competitive intelligence (CI) data from internal employees? Where should CI fit in the organization? How do benchmark companies use operating guidelines to balance the risks involved with CI? While delivering insights, how do CI groups customize their findings for different internal client groups?




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David Guinn
David Guinn
Best Practice Senior Director, Client Relations and Business Development
Phone: 919-767-9179

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I used the Best Practice Database as my main system for benchmarking. I have received a lot of questions since we subscribed to Best Practices on how we are doing compared to others in several different areas: functioning of the market research department, purchasing practices, use of CROs, setting up Competitive Intelligence and many other areas. I always could find the right answers within the right time which helped us to improve our performance.

-- Manager, Competitive Intelligence, Organon
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